SEARCH ENGINES INCREASINGLY USE THEIR USERS’ GEOGRAPHIC LOCATION WHEN PROVIDING RESULTS. GROUPS AND FRANCHISES HAVE HUGE OPPORTUNITIES TO INCREASE THEIR DIGITAL REACH ACROSS LOCATIONS.
Franchise SEO & Group SEO
At SEO Premier we always recommend that franchise business operate their SEO top level with a single agency. Independently operated digital marketing campaigns can fail to deliver results and lack cohesion, with a risk of damaging the brand name. As a brand, you want oversight.
SEO Premier have run group & franchise SEO in Australia, the UK and globally.
From retail chains with 10 stores to national businesses with over 200 licensees, we have extensive experience in dealing with group level SEO on a wide scale. Our SEO product is scalable and can be implemented for businesses of any size.
Many franchise businesses focus their efforts on the growth of the entire company. However, for long lasting results, we recommend working on individual locations. By starting from the bottom and working to the top, your brand can grow significantly. At SEO Premier, we do exactly that. We take the time to fix the basics.
Our team of experts thoroughly plan SEO strategy for groups, as we understand the difficulty of avoiding duplicate work. We thoroughly analyse each website to optimize all franchise landing pages. We strategise and plan according to each location individually.
A strategy that will work for one location, might not work for the other. This is why experience with large scale group SEO is crucial for success. Factors such as assessing keywords, understanding rankings and targeting locations with paid search are all essential in our SEO strategy. We also pay attention to Google My Business, that has several options for franchise locations.
Our team conducts in depth research on your competitors, and how they rank. This information will be highly useful in our own strategy, as we then use this insight to enhance your businesses position and outrank those ahead of you.
Interested in hearing more about what tailored strategy we could deliver to you? Get in touch today and we can arrange a consultation to find out how SEO Premier can benefit your group.
Download our handy cheat sheet for writing blogs so they will get found by search engines, with tips on:
Get your group found locally for relevant searches to drive traffic and generate quality leads for your businesses.
Rather than have your group source their own SEO you can keep your businesses under the same umbrella.
By employing an SEO to service your group on bulk you can secure that work at hugely reduced rates.
When a company has multiple franchises that require search presence in local areas, it may make more sense financially to employ a smaller strategy to cater for each franchise. The campaigns are essentially a ‘slimmed down’ version of a normal SEO campaign, which means it can be more cost effective while still building the overall authority of the website.
It is recommended that SEO work for multiple franchises aims to promote their company page on the parent company’s website, as this will in turn build the authority of the main site as well.
If franchisees want their own website to be optimised, they will need their own tailored SEO campaign, which is also possible but at a higher cost.
Think about your customers. Are they interested in finding out about your brand on Google, or do they want to find their nearest store? Just because people may know your business name, they may not be aware of the local franchise that can service them. ‘It is essential for your business that you show up for local search.