Retro Football Kits

By using Keyword Research and delving into the demographics of Retro Football Kits, we were able to tease out the keywords and phrases they likely use, ultimately laying for us the bedrock for all optimisation tasks necessary to promote the brand, including content creation, backlinking, paid ads campaign, web redesign, and analytics for monitoring and tracking their campaign’s performance.

In designing the current look of the website, we particularly paid attention to basic principles of design such as visual and information hierarchy, relevant imagery and graphics, generous of white space for readability, responsive design for both mobile and web, clear and eye-grabbing call-to-actions, and presence of branding elements like logo, hero images, etc.

Drawing lessons from the low performance of the previous cold campaigns, we tested out a new strategy which was to test the new audiences for the next Cold Sales Campaign. We hit some speed bumps along the road, more specifically that the football audience is massive and targeting felt like casting a wide dragnet of all audiences. But with a combination of new audiences, SEO Premier was able to optimise the proper targeting of the audience in a sports-related business like Retro Football Kits.

After 4 months, we started to yield very positive results.

Parallel to the cold sales campaign was the running of the Remarketing Campaign. During the analysis, we noticed that there are a lot of prospects falling to the wayside of the sales funnel. To stanch the spill, we created a remarketing campaign that directly targeted the people at the middle of the sales funnel.

The result was extremely affirmative.

Retro Football Kits needed a boost in engagement for their socials so SEO Premier ran a Page Likes Campaign. The primary challenge faced by our client was a relatively modest number of likes and level of engagement on their social media, which contributed to a limited organic reach of their content. To remedy this issue, SEO Premier segmented the audience, created compelling social media creatives, and A/B tested elements of a video ad campaign. The results floated around £0.60-0.90 GBP per like, but through the evolution of our creatives (from photos to new videos), we dropped the cost to around 60%.

Our campaign didn’t only focus on increasing page likes, but also to attract our target demographic, which are people passionate about sports and genuinely interested in sports merchandise. After the page likes campaign, Retro Football Kits’ socials saw a boost in overall brand awareness, engagement, and conversions.