What Was The Brief
Holiday Inn Parramatta required a digital marketing agency to make sure they were appearing in the search results when people were searching for accommodation in Parramatta and the Greater Western Sydney area.
What WE Pitched
We needed to rank for a range of keywords so that when people were searching for accommodation, function rooms or Christmas Party venues in Parramatta and surrounding suburbs they would land on the Holiday Inn site. We've also worked on seasonal keywords such as New Years Eve Accommodation Parramatta, and accommodation close to entertainment venues such as Bankwest Stadium and Raging Waters Theme Park.
A new website was needed to move the site across to a more universal CMS to assist with faster loading speeds and minimal downtime. SEO Premier delivered a slick and modern website which showcases the best of what Holiday Inn has to offer in a user friendly and easy to navigate layout. Since then we have been regularly assisting with any website maintenance or updates that are required.
We used Google AdWords to run dynamic retargeting ad campaigns to display hotel room images to users who had previously visited the Holiday Inn website but not booked. This is in addition to a Paid Search campaign targeting a broader set of keywords similar to our SEO strategy, and seasonal campaigns for Christmas, New Years and major events.
ABOUT HOLIDAY INN
With a name recognised around the globe, Holiday Inn’s Parramatta branch prides itself on being one of the top hotels in the area with 4-star accommodation, contemporary dining and a number of well appointed function rooms.
Holiday Inn Parramatta were referred to us by an associate of ours at a local networking group. They were nearing the end of an SEO contract with another company that wasn’t meeting expectations, and wanted to partner with another provider that could deliver valuable rankings which gave the brand the credibility it deserved.
Enter SEO Premier, whom after working with Holiday Inn for just three months saw a 75% increase in organic website traffic and number one ranking for a number of highly popular searches.
Top Ranked Keywords
- hotels Parramatta
- Bankwest Stadium accommodation
- New Years Eve accommodation Parramatta
- Parramatta accommodation
- Parramatta hotels