CONTENT MARKETING

Apart from design, one of the first things that users notice on your website is its content – how much information is there and is it useful? 

The content on your website has a huge impact in not only user experience but also other marketing factors such as SEO and goal conversions.

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Content writing, also known as copywriting is a valuable marketing service in which a team of professional writers develop customised content for your website in order to convey your brand in the best way possible. A good copywriter will be able to capture the ‘voice’ of your brand and convey information to your audience through word pattern and word choice that goes beyond sentences.

SEO Premier employs in-house copywriters that deliver engaging and on-brand content for websites and blogs that are rooted in SEO practices. This ensures that not only will your audience gain a deeper understanding of your brand but they are more likely to find it on Google’s Page 1.

We’ve all heard the term ‘content is king’. In this time of digital marketing growth, this cannot be more relevant.  Content marketing has taken over the digital marketing industry as this is a crucial element in the way brands communicate with their customers.

Our qualified writers are dedicated to producing quality content for your business. Whether your industry is construction or finance, our content writers are well skilled in a wide range of industries. Through their experience, they understand that there is a no size fits all approach to content, because each brand has a diverse set of values and attributes. That is why the SEO Premier in-house copywriters not only thoroughly research the industry, but they also take the time to truly recognise each client’s unique purpose of the business and the company’s story. In knowing this, they allow for a White Hat SEO approach with more of a focus on humans, rather than being just favoured by Google.

In saying this, each sentence is strategically composed to ensure your brand message is delivered with clarity. Without a plan, your content marketing strategy will not be successful. Good content writers design a detailed design specifically tailored to you and your brand. With a strong focus on tone and personality, our writers have the skill to grasp client intentions and share that with their targeted readership. The process of planning and research goes beyond a quick skim. Our in-house team of content writers assess each client’s competitors, industry positioning, and have a list of tactics to combat obstacles. With a background in SEO, our approach aims to enhance not only brand content, but also improve search rankings.

Yes, having fantastic content is a must, but it doesn’t help if no one can find it. This is where strategy comes into play. How do our SEO Premier content creators produce “content that converts”? They are well equipped and skilled in SEO understanding and know what it takes to achieve “Page 1 results”. By combining professional copy writing and SEO strategy, our content marketing specialists bring your business name at the top of a Google search. Whether it be blog writing, website content, generic marketing material, or short form online copy, our writers provide compelling copywriting and SEO content to drive results every time. No matter how small or big the job, our team is happy to help.

After understanding what content marketing is and seeing strategy in practice, let’s focus on the achievement’s brands will notice. Expect a rise in traffic, a loyal following and a higher conversion rate. Through strategic content marketing, know that this increase of engagement will not only allow for reach, but also positive changes that will last and continue. Transform your basic tone and allow room for powerful messages that reach the right audience.

Their unparalleled skills continue to compel readers to become customers.

Amplify your business digitally with the help of our SEO Premier in-house copywriters who are professional strategists, have results driven mindsets and most importantly are devoted to each of their client’s success.

DRIVE MORE TRAFFIC

Optimising your webpages for SEO best practice gives your site better search visibility.

ENGAGE YOUR AUDIENCE

Our copywriters can write captivating copy for your website or blog that informs and persuades your potential customers.

THOROUGH RESEARCH

We research industry-related topics to write well-structured copy that promotes your products and services.

FAQ's

Ask the Experts

Why is content marketing important?

Google decides which pages to rank based on how relevant they are to the user’s search query, so having lots of quality content on your website effectively decides how well your website ranks. Having good content on your site that is both informative and persuasive will give you the best chance of converting website visitors into leads and sales.

How can the results of content marketing be measured?

We are able to track the effectiveness of your website’s content marketing strategy using Google Analytics, most notably the Average Session Duration and Bounce Rate stats. If a page is being viewed for a long time and has a low bounce rate (percentage of exits from that page) then you can be confident that people are engaging with your content.

How much content should I produce?

There is no right or wrong answer to this question, the main thing is that you have a regular schedule to keep your website active. If you can consistently post blogs once or twice a month then this a good rule of thumb to stick to, while also reviewing and updating page content regularly.

What is the difference between Content Marketing and Content Strategy?

Content Strategy is the first step and focuses on the planning of content on your website. This is where you decide what content is needed, how many pages the site will have, what your blogging strategy is and what your content schedule will look like.

Content Marketing is the process of actually writing the content that will appear on your site, and making sure it’s relevant to your target audience.

Let's get down to business...

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Download our handy cheat sheet for writing blogs so they will get found by search engines, with tips on:

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Writing titles and meta tags

Internal link building

Optimising content

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