Having worked with West HQ on a number of ventures over several years, we now assist with promoting events for their latest offering - Sydney Coliseum.


What was the brief

Sydney Coliseum required an agency to look after the onsite optimisation process for all of their new events, as well as manage the Google Ads campaigns.

What we pitched

Search Engine Optimisation

We needed to make sure that the event pages were not only going to perform well in Google Ads, but also appear organically when people were searching for those shows. Each event we advertise for we also complete an onsite optimisation audit to ensure it's going to reach the intended audience.

Paid Search SEM/PPC

We used Google AdWords to run dynamic retargeting ad campaigns to display our Room images to users who had previously visited the Kims website but not booked. This in addition to 'Google Ads for Hotels' made up our Paid strategy to drive traffic and bookings from couples in Sydney looking for weekend escapes.

Breathtakingly beautiful and technically brilliant, The Sydney Coliseum Theatre at West HQ has been designed with patron, performer and producer in mind.


Keywords on Page 1


Annual Organic Growth


Total Organic Keywords

SEO Premier manages the digital marketing campaigns for West HQ, which encompasses Rooty Hill RSL, Made By The Hill, One55 Health & Fitness and Sydney Coliseum. With so many things on offer, it’s crucial for us as an agency to make sure everything is being promoted to its full potential and to the right target audience.

Whether it’s constantly improving their organic rankings, implementing display and remarketing initiatives or assisting with strategy on new and exciting projects, SEO Premier has been there every step of the way to keep West HQ three steps ahead of the competition.

Let's Plan Your Winning Move

Google Partner

SEO Premier is a Certified Google Partner

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