Social media has developed into one of the biggest & most powerful platforms in the digital marketing industry. With tens of millions of individuals connected across the globe through platforms such as Facebook, Instagram, Twitter & LinkedIn there is already a huge audience available at your disposal.
A key benefit of social media marketing it the ability to gather consumer information with ease. With users openly sharing information such as gender, age and interests, this allows advertisers to access demographic targeting like no other.
But don’t let the flexibility and convenience fool you. Social is so much more than creating a page and waiting for your audience to find you. Too many businesses post content for the sake of appearing active without offering their audience value.
Successful social media marketing requires a deep understanding of the social media industry and a creative, fresh approach. As a social media agency, we develop insight-driven social media campaigns that generate results for a multitude of platforms to bring your brand up to speed online and generate consumer response.
Advertisers can leverage social media to build their brands online presence, to engage with their customers and to generate sales revenue through the various platforms at your disposal.
Facebook and Instagram Advertising clearly define dollars in vs. dollars out and with a custom audience, targeted to your exact demographic there’s no reason why your content cannot be served to and engaged by your ideal customer.
When you add on top of the advertising channels, the growing influencer market particularly on Instagram you then not only have an online sales channels with social, you also have a branding tool which influences your target demographic. Businesses are leveraging off the social presence generated by these influencers to build their business and you can to.
INCREASE BRAND AWARENESS
Social Media provides a digital platform to build your following and generate positive awareness for your brand.
INCREASE WEBSITE TRAFFIC
Drive large numbers of engaged users to your website through demographically targeted content marketing.
With detailed Analytic Tracking you can accurately track shopping and sales conversions from social campaigns.