As Sydney’s second CBD we earmarked Parramatta as a business district with huge growth potential but also importantly far less competition than the City and Eastern Suburbs. As a bootstrapped startup (fresh from the UK) we didn’t have much by way of resources to compete with the more well established Sydney agencies so went about establishing ourselves as a Parramatta agency, mainly servicing Western Sydney based clients. As we grew we have naturally built relations city and statewide and now service internationally but our roots in Parramatta were strong and we continue to hold good influence in the area.

Honestly, there’s not too much difference and there are some great agencies all over NSW who will be able to do a good job in developing your company's digital marketing strategy. We know from experience that many Western Sydney based businesses do prefer dealing with a local SEO company and we have clients come to us from the Hills District down to Campbelltown who would rather not venture into the CBD when selecting their suppliers. As Parramatta continues to grow and opportunities increase out west it could be a good idea to consider shifting some focus to the region and an agency with local knowledge could help.

If prospective customers are location sensitive you will find a heavy sway toward searches which specify the area i.e. ‘seo agency parramatta’.. We use the Google Keyword Planner to determine exactly how many people are searching for your services and you will generally find good volume within Parramatta, Penrith, Hills District, Campbelltown etc. where people are looking for a local company. There will be a lot of search for Sydney or even without a location based suffix for customers less concerned about where they do their business so the short answer is that you’ll have to do the necessary research or employ a company like ours to do so on your behalf to better understand where your customers are searching from.

One of the main challenges with ranking a website on Google is of course competition. The more websites trying to rank for the keyword which you’re focusing on of course the tougher it is to achieve and hold a page 1 ranking. So in that sense naturally focusing on suburbs such as Parramatta rather than cities such as Sydney will limit your competition and therefore increase the rate of progression towards page 1. So it’s not necessarily easier, the same amount of SEO work and strategy is required regardless of the competition in our way but with more targeted areas comes a faster climb and quicker ROI so it’s sometimes the more sensible approach to try and dominate a suburb rather than a city.