SEO In Black And White- What You Need To Know

When meeting with new clients interested in SEO, sometimes you need to take a step back and think about things from their point of view, because there’s a good chance they have next to no idea what SEO actually is. They may know what it stands for and that it has something to do with Google, but on the whole the only thing they know for sure is that they will have to spend money on it. And they’re right; SEO does come with a cost, just like any form of advertising. It’s our job to explain what their hard earned is going towards and why it’s going to be a (very) valuable investment. Then we need to fulfil our promises.

To try and clear things up, here are some facts every business owner looking at using SEO should know:

It’s not instant.

If an SEO company offers to have you at number one for a-thousand-and-one keywords by the end of the day, find a way to politely end the conversation and find another SEO company. Sure, you can use any number of unethical practices to hit the top spot straight away, but you won’t be there for long. Google is smart and knows if you’re breaking the rules, and they will be more than happy to penalise you (by taking you off the rankings altogether).

SEO takes time, but like a good wine gets better with age.

You’re right, it does cost money.

It’s common knowledge that you have to spend money to make money and SEO is no different. Everyone uses Google these days to search for just about anything, so it makes sense that if you want your business to be found, you want to be at the top of search engine ranking pages (SERP’s).

SEO is the most targeted form of advertising possible, because everyone searching for your products and services are only interested in- wait for it- your products and services. Unlike other forms of advertising, which are broadcasted to everybody in the hope that your audience sees it, SEO only targets those that are interested.

Your competitors are already doing it.

The reason big companies are big is because people perceive them as the best in their industry. The same applies for search engines; when you search for something you are under the assumption that Google will place the best and most relevant result at the top.

Whatever industry you’re in there will already be frontrunners and chances are SEO has helped them get there by making their site the most relevant and important on the web.

Content is key (as long as it’s good).

Good quality content relevant to your website is essential and part of any SEO strategy. However, if it isn’t good and Google believes that it’s spam they will have no mercy. Quality content marketing is a big part of what you’re paying for when you use SEO as part of your marketing strategy.


If you want to find out more about implementing SEO, please contact or fill in the contact form and we can arrange a consultation.

Search Engine Journal