SEO and SEM hit LinkedIn’s top 10
In case you didn’t know, SEO and SEM are a pretty big deal – us behind the scenes guys make sure that website gets the best rankings and most traffic possible. Don’t believe it?
Well LinkedIn has just released their annual list of top skills and SEO/SEM ranked 9th. In countries like Australia, Singapore and the Netherlands these skills were ranked second. Although a spot at #9 indicates a drop from 2014 and 2015 positions, the fact that SEO has consistently stayed in the top 10 for the past 3 years only indicates the importance that these skills hold to businesses.
For those who have not yet invested in SEO, there is no such thing as too late. There is the illusion that because the hype has lessened that it is no longer relevant. In actuality, this sense of quietness stems from the fact that majority of businesses have already invested in SEO and are currently reaping the benefits. It is no longer considered an optional extra but an integral aspect for any digital marketing.
AdWords set to charge GST
November 1 is rolling around and for those that use AdWords for their business, this means that Google will begin charging 10% on the spends its AdWords accounts. This GST is charged after the spend, meaning those that have budgets will be charged consistent amounts, however, for those who have not set limits to their AdWords spend, the amount will fluctuate.
For larger businesses who are registered for GST this new regulation imposed by Google doesn’t change much for you. This is because this GST can be claimed back through tax.
It’s important to note that not all businesses are registered for GST. As a result, smaller businesses will be required to pay this GST, creating additional costs.
For those that still have questions, speak to a tax agent to receive the best possible advice and information on the matter.