The countdown is on and although it seems like 2020 can’t get any crazier, just know it’s all about to!
The entire year has been quite demanding, and no doubt the Holiday season will continue this demand. With every industry putting pedal to the metal in their website optimisation, it’s important to be ahead of the game during this season.
With Christmas coming so soon, we thought we’d share a few final tips that can significantly help stay ahead of your competitors, breakthrough all the noise and have a successful holiday period.
If you are one of our clients luckily, we’ve gone ahead and optimized all of our client websites well in advance to prepare for traffic in the next few days.
Tip 1: Keyword Research
This can’t be any more generic, right? If you’ve been playing along at home, you all know how much we rave on about keyword research. However, keyword research is even more important for the festive season. It is crucial to include seasonal keywords this time of year!
Consumers are looking for products for seasonal gifting and purchases. Christmas brings keywords like Christmas decorations, festive foods, Christmas gifts, etc. If your website does not introduce these keywords, you will notice a drop in conversion rate. Content is KING! Creating festive related content will help you acquire fresh eyes to your website. Leverage creative content this holiday season!
Tip 2: Work on non-keywords factors
Let’s work with what you’ve got! Your ranking doesn’t all come from your keywords. There are actually many factors that impact your ranking value.
Factors such as page load speed, content length and the quality of content are all important in creating a website that is optimised and prepared for pushing past the noise during this time of year. Pages will rank highly if they are longer pieces that offer insightful content to a user. Keep this in mind when you do create more content or go back to optimise previous pages.
Tip 3: ‘Holidify’ your website
Whether it be a new page for your website or a holiday pop up, try your best to ‘holidify’ your website to the bets of your ability. Consider creating an extra holiday landing page like a Christmas Gift Guide page to your website. Make it as clear and as accessible as possible for those landing on your website, so they can click straight through and have a pleasant user experience. In fact, this article tells us that “54% of holiday shoppers use recommendations from retailers to purchase gifts”. From adding a page like this to your website, you will be
To increase your leads and grow you email list, it would be worth adding a holiday pop up. A call-to-action popup will work wonders on your website. Consider even giving the user a reason to be subscribing or entering their email in. Is it that they will get 10% off their next order, a festive code for a discount or they will receive a resource they may find helpful? This will grow your database for the coming year, and also produce a whole new audience to advertise to. Make your pop ups seasonal, visual and most importantly, impactful to see the best results.
Tip 4: Mobile is priority
Google has been encouraging a mobile first mindset for years now, and it’s safe to say you will be definitely left behind if you aren’t on the bandwagon.
We see more and more users on their smart phones not only searching for answers, but searching for items more. With November’s huge Black Friday and Cyber Monday offers, we saw an increase of spend and carts checking out from a mobile device.
With COVID-19 dramatically shifting consumer mobile spending behaviour it is predicted that by 2021, mobile is to dominate online sales, driving 54% in sales. 67% of consumers admit to ‘digital window shopping’ on their smartphones, with 77% of those making impulse purchases when they do.
With online holiday sales growing 13.6% from 2018 to 2019, we can’t wait to see what this coming year will be for 2020.
Optimise your website by making sure it loads quickly, it is easy to navigate on a smart phone, and it is simple for users to take action. A streamline check out process is important, the less clicks the better we say. Make the experience as easy as possible.
If you are any of the following:
- Super stressed out about Christmas
- Have no idea where to start when optimising your website
- Would love someone to do it for you
- All of the above
We’d be more than happy to have a chat with you about your website just in time for Christmas! Happy shopping!
On that note we’re wishing all of our friends at SEO Premier a very Merry Christmas and a Happy New Year! See you all in the year to come!