January 12, 2022

The 5 crucial elements of a killer landing page

lylmi
Time Read
10min

The 5 crucial elements of a killer landing page

The landing pages on your website can have a significantimpact on your site’s reach and conversion rate. By pouring all the rightingredients into your landing page, you’ll be quite surprised with the results.These super simple tips will help your engagement, conversion and meeting yourgoals

ATTENTION! - Excitingheadline:

The headline of your page will be the first thing that willgrab the reader’s attention. Without this, your audience may just scroll pastyour page not thinking twice about it. Compel the reader to click and learnmore about what you are offering them. A notable headline should be short andno more than 15 characters! It should also briefly define what exactly you willfind on the page.

Sub headings are also important! Using bold font, numbers ordot points in your content allows the reader to skim through your landing pageand still have a brief understanding of the information.

The first 50milliseconds rule - Flawless Layout

According to this journalarticle it takes exactly 50milliseconds for a user to form an opinion of a web page, purely based onvisuals. So, that’s the challenge! You have 50 milliseconds (0.05 seconds), tomake sure your page is visually appealing and exciting, for those online havinga browse.

An appearance of a page can most definitely make or breakthe user’s interaction. Having a clean and aesthetic website has more of anappeal to your audience, and they will be more likely to engage further orcontinue exploring other landing pages on your website.

Having a cluttered and disorganised layout could affect yourconversion rate, as user’s will click right off your website. Less is more whenit comes to web design, and we encourage obvious navigation, so readers are notconfused and bombarded with too much going on the landing pages. 

Less is more! – StayConcise

Nobody has time for, or wants to, read an unnecessarily longarticle about information that is not relevant to them. This is why in order tocreate an effective landing page; it should staybrief and offer only the important information that provides value to theuser. A good landing page answers all the questions the reader may have on whatyou are offering. Whether it be a product or a service, answer all yourfrequently asked questions in the shortest way possible.

Often, many think that the longer the content on a page, themore chances they have on hitting that first page of Google. Unfortunately, ifyour content is full of irrelevant information and absolute rubbish, Googlewill notice, and your readers will definitely steer clear of your pages. Makesure your content is simplified, concise and only informative content for yourreaders.

*yawn* No boringcopy! – Engaging Content

This tip links very closely with making your contentconcise. Engaging contentis one of the most important elementsof any successful landing page. If the copy is not appealing or unique, notmany people are going to be reading it. To ensure your copy truly is engagingfor your readers, use inclusive language and include other media types such asvideos and photos! Your reader is more likely to engage with these forms ofmedia rather than text if your page is a little too wordy for them. Accordingto this articlethe brain can comprehend visual information faster and better than text, 60,000times faster to be exact! Make sure your visuals are high-

CLICK ME! – The Callto Action

This is definitely the cherry on top. Each landing page onyour website should have a call-to-actionbutton. This call-to-action button is how you interact with the user onyour website. This can be an “Email Us”, “Chat with us now” or even a “Sign Up”button that is positioned clearly for the reader to see. Elements of design andaesthetic appeal to your landing page must ensure the button is in perfectlocation and won’t missed! This button purely converts those visitors on yourpage to become actual customers & clients that you can keep in contactwith.

Now, it’s time to get cracking! Make these changes to yourlanding pages and test the results! Keep analysing your analytics and managinghow long users are spending on your pages, are they reading right through orclicking off? Hopefully these tips will help you get on the right track andkeep increasing those conversions!

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