Squeeze that Link Juice: A Brief Guide to Strategic Outreach for Quality Backlinks
As what any digital marketing professional would say, getting backlinks from quality websites remains a crucial pillar for getting improved results from one’s SEO campaign. Regardless how much the algorithms change and evolve, one timeless strategy to employ is to acquire valuable link juice from an authoritative domain to yours.
In this SEO Premier blog, we’ll teach you the art of outreach for link juice acquisition with a focus on specific domain types that will yield substantial benefits to your website and business:
We kick off our journey with .edu domains, desired by marketers for their authoritative and educational nature. Evidently, educational institutions, particularly well-known universities, are recognized as trustworthy sources, and Google places a high value on links coming from these domains. When seeking link opportunities from .edu websites, consider the following suggestion:
First, as a business you can make yourself available to collaborate with teachers, professors, or departments to give guest lectures or webinars. For example, if you’re a marketing firm, you can partner with universities that offer marketing programs to their students.You can work with colleges to hold seminars and career workshops that aim to feature real-world experiences of and lessons straight from marketing professionals. In return, this collaboration can lead to backlinks from event listings, department pages, or faculty profiles. Who knows, it can even make it to the university’s main landing page above the fold as a news-worthy headline!
Second, many educational institutions offer scholarship programs. Reach out to their scholarship pages with relevant scholarship opportunities related to your industry. These pages often link to the websites of donors and sponsors. Better yet, if you have the berth for a larger commitment, you can sponsor scholarships for a number of students for degrees that are aligned to your niche and industry. This effort can yield permanent backlinks from your target.edu domains.
The .gov domain is a hallmark of government websites and holds a unique level of credibility in the online world. Acquiring links from these domains can significantly boost your website's reputation. The effort to acquire backlinks from various .gov sites may be formidable, but there are a couple of ways to approach your .gov outreach:
One is by resource contributions. Government websites often feature resource sections, offering valuable information to citizens. Identify relevant resources that you can contribute, which might lead to backlinks from resource pages or acknowledgments. Make sure that your resource will be published on relevant .gov websites. As an example, if you’re running an eco-conscious brand, it makes sense to pitch resource proposals on agencies working to protect the environment. From successful publication of your resource, you can then request for a link afterwards.
Another strategy is to forge local partnerships with your target government agencies. For example, you can sponsor, participate in, and collaborate with local government entities for community-based projects. Because such events are normally documented for posterity and audit purposes, your business can yield mentions and links out of official event pages, project summaries, press releases, and social media accounts.
Don’t discount .org domains if you want to make the most out of your link outreach strategy. Acquiring backlinks from .org sites can boost your website’s authority and credibility. Given the trustworthy and authoritative nature of these special interest groups and organisations, you can reach out to them for resource contributions, guest blogging, collaborative projects, interviews, sponsorships and domains.
In our experience, it’s the .org domains that are generally more accommodating and less skeptical of link exchange than other domains, possibly because of the fact that they welcome other people who share interest in such causes. It’s important that you use a genuine and personalised approach in communicating the value you’re bringing and how it benefits their goals and mission.
As with any link outreach strategy, building genuine relationships is what guarantees success. Paired with demonstrating your commitment and expertise on the subject, you are sure to secure the backlinks you’ve been wanting. Good luck!