Let’s be honest: coming up with fresh content ideas is hard. Some days you feel like a creative genius. Other days, you’re convinced your brain has the consistency of stale oatmeal. And if you’re running a content marketing plan, whether for a brand, a blog, a client, or just for the love of the game, you’ve probably felt that dry spell too!
But here’s the good news: the internet is practically bursting at the seams with content inspiration. You just need to know where to dig.
In this SEO Premier Blog, we’ve gathered some of our favorite online creative platforms that are absolute goldmines for content ideas. These aren’t your usual keyword research tools or dry trend reports (though those have their place). These are the creative playgrounds we visit when we want to stir the pot, sweep clean the cobwebs, and get our idea machines humming again.
Let’s take a walk through the fun house.
Reddit might look like a poorly designed early-2000s forum (and in some ways, it is LOL), but the real magic is in its subreddits. Whatever your niche is, yoga, cryptocurrency, parenting toddlers, vintage camera repair, there’s a subreddit where people are actively, passionately talking about it. And they’re not just talking; they’re venting, asking questions, sharing hot takes, posting memes, and arguing in circles. All of this is content gold.
First, you have to go straight to subreddits related to the topic you’re working on, sort by "Top" or "Hot," and just scroll. What are people frustrated about? What are they curious about? What are they wrong about? (Because correcting common misconceptions is another great content idea.)
One of our favorite ways to use Reddit is to take a question someone asks in a thread and answer it in a blog post. If one person asked it, a hundred others probably Googled it. Boom—you got evergreen content!
QUORA
Questions, questions everywhere! Quora is like the more polished cousin of Reddit. It’s a Q&A platform, and it's full of people asking the kinds of questions that make for excellent blog posts, videos, or social media content.
What makes Quora special is how wide-ranging and oddly specific the questions can be. One minute you’re reading, “How do I improve my email open rate?” and the next, it’s, “What would happen if you tried to land a plane on a highway during rush hour?”
Now, obviously, not every answer is relevant to your niche, but that’s part of the charm. Sometimes inspiration comes from way outside your usual content comfort zone. A quirky question about plane landings could inspire an analogy for a business post. A philosophical debate might spark a series about brand values.
And when you do find questions in your niche? That’s your audience telling you what they want to know.
ANSWER THE PUBLIC
If you’ve never used Answer the Public, prepare yourself. The homepage greets you with a man who stares deeply into your soul while you type your keyword into a search bar. It’s weird. But it works.
Answer the Public takes your keyword and generates a web of real-world questions that people are asking online. Things like “Why is digital marketing important?” or “How to create content fast” or “What makes a blog go viral?” It’s like eavesdropping on the collective unconscious of Google users.
We often pop in a keyword we’re planning to build content around and let the tool generate a huge list of questions, prepositions, comparisons, and related searches. Then we cherry-pick the juiciest ones and either answer them directly or use them to inspire a unique spin.
Pinterest isn’t just for wedding planning and DIY projects. It’s also a powerhouse for content ideation, especially if your niche requires any visual component. Here’s how we use Pinterest: We search for broad topics, things like “content calendar ideas,” “social media hacks,” or “blog post ideas.” Then I start clicking.
Unlike Google, Pinterest feels like a mood board. It helps you feel what’s trending. You can see patterns in the design, language, and aesthetic of the top-performing pins, which is super useful if you’re making visual content or looking to write something that feels “of the moment.” Plus, Pinterest titles are often optimised for clicks. If you’re stuck on how to frame your content or what headline might grab attention, Pinterest is a sneaky good place to study.
TIKTOK
TikTok is chaotic, loud, and sometimes a little unhinged. But it’s also where a lot of content trends are born these days.
Even if you don’t create video content, watching what’s trending on TikTok can give you a pulse check on what people are buzzing about. I like to use the Discover page and hashtags to dip into specific niches. There are even creators who regularly post about content marketing, creativity, productivity, entrepreneurship, and more.
It’s also a fun place to test ideas quickly. Want to know if a blog concept is engaging? Make a short TikTok about it. If it resonates, expand into a long-form piece. If it flops, no biggie—onto the next. Also, the comment sections here are wild in the best way. People are brutally honest, and sometimes, they have better content ideas than the original poster.
MEDIUM
When you want to shift gears and get a little more cerebral, head to Medium. This platform is full of essays, how-tos, opinion pieces, and personal stories from writers across the spectrum.
What we love about Medium is that it shows us what kinds of topics people are reading and writing about. It’s basically like a cultural barometer for thought leadership. We’ll often browse categories like Marketing, Productivity, Startups, and Creativity. And if we see the same themes popping up repeatedly, we know those are topics worth exploring from our own angle.
The Best Ideas Come From Genuine Curiosity
After years of creating content, we realised one thing: your best ideas won’t come from a tool or a trend. They’ll come from paying attention. From staying curious. From noticing what makes you perk up and what makes other people react.
So next time you’re staring at a blank content calendar, feeling like your brain is on strike, take a stroll through one of these creative playgrounds. You don’t have to come up with a masterpiece right away. Just explore, listen, laugh, get mad, feel something. Then start creating.