A Guide to Marketing on Threads
Since its introduction on July 5, Threads took the world by storm and has since become the fastest-growing social media platform. With over 100 million subscribers, it has poised itself as a full-blown competitor of Twitter in only a matter of days.
For us digital marketers, it’s yet another platform to perform our marketing ninja moves. What is Threads and how best can we reach out to our audience on this new landscape?
Knowing the Ins and Outs of Threads
It looks very much like Twitter, although Mark Zuckerberg stressed that Threads is primarily focused on kind, friendly conversations, where users can post updates, share photos and videos, and engage with one another’s posts through likes, comments, and reposts.
Threads is connected to your Instagram, which means you can’t sign up for Threads without an Instagram account. It is available on both iOS and Android devices, and operates under Zuckerberg’s Meta Platforms.
Follow the Leaders!
As of the moment, there is no official way to market on Threads. Marketer’s do not have any option yet to buy ad space on Threads, but that might change in the near future.
So far, many big brands have gotten on the bandwagon: Walmart, Kroger, Netflix, Reese, Nike, Calvin Klein, Uniqlo, and Shein all have active accounts on Threads. In the meantime, advertisers may be testing the waters and see how Threads will further take off in the coming months before making any move. We’re sure that Meta will soon launch branded content tools on Threads once it gains a critical mass. Meanwhile, brands are encouraged to disclose paid partnerships through mentions or hashtags.
Recall that in the past, Instagram was also launched without any avenue to launch ads. Today, advertising is Instagram’s primary source of revenue.
How to Market on Threads
Just like in any other Meta platforms like Instagram and Facebook, Threads collects volumes of data from its users. Upon download and sign up, Threads will collect and store pieces of information like:
- Home address
- Email address
- Phone number
- IP address
- Access to Camera and Photos
- Financial information
- Health and fitness information
- Type and mode of device
While there is no tool to officially market on Threads, brands are expected to interact with their followers and customers using the features available on the platform. For now, the best way to market on Threads is to have a presence and spark meaningful and engaging conversations with its users.
Limitations of Threads
Threads is available in over a hundred countries, except for countries in the European Union. Because Threads isn’t deemed compliant with the EU's Digital Markets Act, people living in the EU won't be able to download the app as of the moment.
The Act specifically prohibits unnecessary and extraneous collection of user data, surveillance advertising, and precludes the potential of sending to third parties sensitive information like sexual orientation, race and ethnicity, biometric data, politics, religious beliefs, and many others.
Currently, there are no plans to roll Threads out in EU nations, but we heard that Meta is working toward compliance with the Act and might do an EU launch in the not-so-distant future.
Is your business poised to thrive in this new platform? Follow the SEO Premier Blog to know more how Threads will evolve and how it can impact your existing social marketing strategy!