4 Free Must-Have Tools For SEO Copywriters
As an SEO copywriter, having the right tools at your disposal can make all the difference in creating high-quality and optimised content. In today's digital landscape, where search engine rankings are crucial for visibility and success, utilising the right resources is essential.
Fortunately, there are several free tools available that can greatly enhance your SEO copywriting efforts. In this SEO Premier Blog, we will explore four must-have tools that every SEO copywriter should consider incorporating into their workflow. From keyword research to content optimisation, these tools will help you maximise your impact and drive organic traffic to your written content. Let's dive in!
GOOGLE KEYWORD PLANNER
Purpose: PLANNING & OUTLINING
In planning which keywords to inject into your copy or article, one tool stands out as a real game-changer: Google Keyword Planner. Through this powerful tool, SEO copywriters can identify the most relevant and high-volume keywords that their target audience is searching for. Not only does Google Keyword Planner provide valuable keyword suggestions, but it also offers important data such as average monthly searches and competition level. With this information, SEO copywriters can make informed decisions about which keywords to prioritise and how to structure their content for maximum impact.
Alternative tools: Ahrefs, SEMrush, Moz Keyword Explorer
SEO MOFO - SERP OPTIMISATION TOOL
Purpose: METADATA TAGGING AND OPTIMISATION
In many writing project briefs that SEO copywriters receive, part of the copy requirements is to write search engine-optimised metadata (title, deion, URL, etc.). With SEO Mofo, you can visualise how your meta-date will look in Google’s search results. In the form, you can test and simulate the style, length, and tone of your copy and ensure that your copy is within the pixel limit for each metadata. Go over it, or your copy will be truncated, which then makes for bad user experience.
Alternative tools: SEO Scout, Mangools
Purpose: Brainstorming, Researching ,Writing, and Keyword Integration
With AI tools like Chat GPT, it’s now easier to write faster without sacrificing quality. Years ago, AI writing tools were designed to either spin existing articles into a new one or detect grammar and style errors within a text. Today, you can rely on tools like Chat GPT to immensely shorten the writing process just by running some quick prompts.
While we do not recommend that you copy and paste entire selections of text from Chat GPT results, there are ways to use this revolutionary tool ethically. For example, you can generate ideas about headlines, outlines, title suggestions to get your creative juices flowing. When researching, you can lift a passage that you don’t understand and ask Chat GPT to summarise it for you. Imagine how much information you can crunch without the mind-straining effects of reading long complex texts: it can very well serve as your virtual research assistant!
Alternative tools: Bard AI, Rytr
Purpose: Editing and Proofreading
Even the best writers need editors. If you can’t hire one, use the Hemingway Editor. It is a tool that can greatly improve and speed up the editing and proofreading process. Its unique features and functionalities make it an indispensable resource for writers of all levels.
One of the key benefits of using the Hemingway Editor is its ability to improve readability. It analyses your writing and provides suggestions to simplify complex sentences, remove unnecessary adverbs or excessive use of passive voice. By making your writing more concise and clear, it ensures that your message effectively reaches your audience. Furthermore, the Hemingway Editor offers a visual representation of sentence structure with colour-coded highlights. This feature allows you to identify sentence fragments or run-on sentences easily and correct them accordingly.
Alternative tools: Grammarly, ProwritingAid