SEM/PPC

Paid search or search engine marketing (SEM) can be run in tandem with any SEO campaign, most commonly used to compliment not replace SEO. In fact, paid search can make your current SEO campaign more effective by adopting contrasting strategy.

Pay Per Click (PPC) advertising allows for instant visibility, boosting your website to the forefront of the search engine results page using Google Ads. It can also be incredibly cost-effective when used correctly as you only pay for successful ads, keeping you in control of your cost and ROI.

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SEO Premier has been a Google Certified Partner since 2014.

Statistically the ROI on an SEO campaign outweighs that of PPC campaign however the benefits of running both forms of search marketing together are huge in paying attention to both short term and long term marketing goals. Our team of paid search specialists develop insight-driven PPC campaigns to drive users to your website.

SEARCH ADS

Search ads are perhaps the most common paid search that is used on Google Ads. Search Ads allow your page to rank on Page 1 when a consumer searches for the product or service that you offer. There is also the added benefit of paying for the Page 1 ranking when people click to visit your website. Our PPC experts work with you to set a budget and optimise results to generate a cost-effective ROI.

GOOGLE SHOPPING ADS

Designed to deliver immediate sales with Google matching relevant products from your website feed to user search queries in the Shopping section of the search results. Conversion rate is notoriously high and cost per acquisition naturally lower than search ads.

DISPLAY & REMARKETING ADS

Remarketing ads operate similarly to display ads and often have a similar appearance, however, rather than targeting new customers, remarketing ads target individuals that have searched for your products or services and visited your website previously. This is a highly effective and very cost efficient method to increase conversions as the leads we are pulling back to the site are already warm.

VIDEO ADS

Video Ads are run through Google’s sibling, YouTube. These ads are played prior to or during YouTube videos, ensuring views and engagement from users. Video ads are managed through Google AdWords allowing the same amount of control and analysis that other forms of paid search such as demographic targeting, displaying content based off video type or even using remarketing to showcase video to previous website visitors.

Effective PPC management and efficient SEM campaigns allows for your business to gain both short and long-term results when combined with an organic SEO strategy.

Our team of experts are highly experienced in delivering positive PPC/SEM campaigns to clients across a wide range of industries. Expect professional advice from a team who want to see the success of your business. Our paid search services have been offering clients strategic solutions that achieve high results for year now, and continue to do so. We have leading specialists who are committed to producing only the highest quality SEM campaigns to all of our clients.

Integration of all factors within paid search is the reason our clients have been effective. Paid search is undoubtedly one the most efficient methods for grabbing a customer’s attention online. Through the use of data and analytics, we are able to identify your target market, how to approach them, and exactly the right time to do so.

The strategy we implement for clients are tailored specifically for them based on their business goals and values. We take the time to truly understand your needs before applying our experience and knowledge. Things like your business model, your current conversion rates and your goals are all crucial in assessing how to create a structure that will work for your business.

Our SEM strategists complete an audit and provide a paid search strategy that they can apply. SEM campaigns also provide us with valuable information to allow us on improving other areas of your digital marketing. Our team then strategically manage and alter campaigns with these customer insights to enhance ROI and see positive results.

Data is the key to all we do. After knowing exactly what you need and why you need it, we look into HOW we’re going to do it. With our data-led solutions, you will notice a positive increase when you work with our SEM specialists. Collaborative management and deep understanding of metrics is how we watch your business will rocket in more than just conversion rates.

We offer a wide range of solutions from huge SEM campaigns, ongoing optimisation to minor PPC consulting and guidance. With experience in almost every industry, we know that no one business is the same and this is why we are focused on creating a paid search campaign that works directly for you, your business and your customers.

Client satisfaction is our first priority when it comes to PPC. Our paid search specialists ensure that your campaign is achieving your business goals all the while aligning with your budget, your customer and your brand values. We then make sure you are seeing great progress, and shift strategies according to that. Our customised approach is a huge factor as to why our clients are always satisfied with our SEM management.

By tracking data and analytics over time, we can understand what works and what doesn’t. Maintenance and refining are crucial to success and we keep up to date with your SEM campaign to get the best results possible. Our team is dedicated to achieving your brand goals, so let us focus on SEM, while you can get back to business.

INCREASE BRAND AWARENESS

Social Media provides a digital platform to build your following and generate positive awareness for your brand.

INCREASE WEBSITE TRAFFIC

Drive large numbers of engaged users to your website through demographically targeted content marketing.

INCREASE CONVERSIONS

With detailed Analytic Tracking you can accurately track shopping and sales conversions from social campaigns.

FAQ's

Ask the Experts

What is the difference between SEO and PPC?

SEO (Search Engine Optimisation) aims to rank a website in the organic rankings which sit in the middle of Google search pages, while PPC (Pay Per Click) allows you to bid for the paid listings at the top and bottom of Google search pages.

What happens when my budget runs out?

For Google Ads you set a daily budget, and when that budget is filled for the day your ads will no longer appear. When the clock ticks over to a new day, your ads will begin appearing again.

If the budget is consistently being filled and the campaign is converting well, it could be beneficial to increase the daily budget as it will lead to more sales.

Do I pay for people seeing my ads?

Typically with PPC advertising you only pay for people who have clicked on your ad and ended up on your website. Ads can be set up so that you pay per thousand impressions as well, but this is a less common way of paying and will vary from campaign to campaign.

How often do you check PPC campaigns?

Our Google Ads experts check our clients campaigns several times per week so that we can make the necessary adjustments to ensure ads are reaching the right people and showing as often as possible.

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