What Was The Brief
Musson initially required a modern and striking website to display and sell their fine jewellery online. Following the launch of the website, a comprehensive digital marketing strategy was needed to get their products in front of the right audience.
What WE Pitched
Musson Jewellers wanted to dominate the market for 'argyle pink diamond' related searches as well as rank on the first page when discerning buyers are looking for only the best diamond jewellery.
The client required a site that was not only cutting edge and beautiful to the eye, but conveyed the values of Musson and brought their jewellery to life. An eBoutique store also needed to be integrated into the site, allowing buyers to seamlessly browse and purchase from a wide range of diamonds and other precious rings and accessories.
We used Google AdWords to run dynamic retargeting ad campaigns to display jewellery to users who had previously visited the Musson website but not purchased. There is also a Paid Search aspect to ensure the site sits at the top of searches relating to 'Argyle Pink Diamonds'.
Using Mailchimp as our EDM platform, SEO Premier has worked with Musson to send out a number of well crafted emails to their subscriber database. This has included promotions, opening hour changes, competitions and special events.
Musson has been providing Sydney and the world with the finest jewellery for over 40 years.
They came to SEO Premier in need of a modern website that reflected the company’s ethos that only the best will do. We also developed their ‘eBoutique’ store so that Musson could sell their Ready to Wear range online in an easy and convenient transaction.
Since then, SEO Premier has been assisting Musson with a number of digital marketing initiatives across SEO, PPC and Email Marketing.
SEO Premier and Musson‘s partnership continues to prosper with a focused SEO campaign and ongoing website improvements.
SEO Premier has breathed new life into Musson's online presence and we are privileged to continue assisting with the growth of the business.
Top Ranked Keywords:
- Forevermark Australia
- Collectors Edition Argyle Pink Diamonds
- Diamond Jewellery Sydney
- Pink Diamond Engagement Ring