You miss 70% of your Instagram feed (and Instagram changed for you)

Facebook and Twitter both have changed their algorithms to make sure you don’t miss the good things the ones you care about are posting. Now, just like their parent company, Instagram has hopped on the bandwagon and has been trialling a similar algorithm and ditched its reverse chronological order #instafeed that it has used since 2010.

Why has this happened? Just as the title says, we miss around 70% of our Instagram feed because it was posted so long ago that it has become lost in the continuously updating feed of all your followings. Timezones and sheer amount of accounts you follow can push the posts of your friends down to the bottom of your feed. But alas! No more.

Now the algorithm has the accounts you like most, and engage with more at a priority for your feed. So if you like all your bestie’s photos and are the first to comment “love it!” on her selfies, you’ll never miss another! When you wake up, her photos will be right at the top.

“But what happens to all the people I just lurk but never engage with?!” I hear all the teenagers shriek in fear. Fret not! Instagram’s official announcement says:

“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”

As our most engaged followings appear at the top, brands sit a bit on edge as what if their customers no longer see their posts as they’re now at the bottom due to engagement? According to Search Engine Watch, Instagram has nuzzled up to Facebook with this algorithm approach for the same reason: encourage brands to invest more in Advertising.

But who really is at a loss from this? Well there are two types. Those who don’t get a lot of engagement on their posts, and those like me, who enjoy scrolling back in reverse chronological order to catch up on what I have missed.

Written by Bernice Abuan