KIMS BEACHSIDE RETREAT
Partnering in 2015 to build a new mobile website, we have since built their Facebook following from 3,000 to 45,000 users and now rank on page 1 for a range of priority SEO terms.
What was the brief
Kims needed a mobile website developed and a digital marketing strategy to drive more online bookings for a new demographic of customers to the luxury retreat.
What we pitched
Search Engine Optimisation
We needed to rank for a range keywords which best describe the property such as 'hotel', 'resort', 'retreat' and then qualifying keywords to attract the right clientele we wanted - 'luxury', 'romantic', 'escape'. This along with the right geo-targeting 'central coast', 'sydney', 'nsw' made the right strategy to hit our target audience.
Web Design & Development
The client was operating a booking engine as their mobile website so we have to develop a new responsive WordPress website which could generate bookings on both desktop and mobile and make better use of high end photography to modernise the retreat online. Good SEO would drive traffic, the new website would convert bookings.
Paid Search SEM/PPC
We used Google AdWords to run dynamic retargeting ad campaigns to display our Room images to users who had previously visited the Kims website but not booked. This in addition to 'Google Ads for Hotels' made up our Paid strategy to drive traffic and bookings from couples in Sydney looking for weekend escapes.
Social Media Marketing
We needed to revolutionise the Facebook presence of Kims and develop a fresh Instagram profile to better engage with our younger customers and showcase the amazing retreat in a more modern way. This coupled with social competitions and paid ad campaigns would grow our follower numbers to new levels.
Just over a one-hour drive from the Sydney Harbour Bridge. Kims is the perfect beach retreat – a cluster of deluxe individual timber bungalows and spa villas on the beach and immersed in rainforest and shaded by an avenue of ancient Norfolk Island pines.
100+
Keywords on Page 1
39%
Annual Organic Growth
45,000+
Social Followers
Kims were referred to SEO Premier by another client of ours with the requirement of a new mobile website, increased online bookings and an improved social presence. In addition to that we have implemented online Chat functionality to allow Reception staff to improve Customer Service and generate more enquiries from browsing visitors on the website.
With a strong following of almost 50,000 users across Facebook and Instagram, SEO Premier assists Kims with engaging its audience by posting, commenting and sharing, as well as regular social media competitions to boost awareness of Kims and generate new followers which has a direct correlation to increased online bookings.
SEO Premier has breathed new life into Kims online presence and we see a long and successful affiliation with a continued development of the business.
