Is the Competition Starting to Heat Up?

If you’re a Firefox user you might be interested in knowing that the holder of 16% of browser market share will be occupied by a new search provider come December; Yahoo. Yahoo and Mozilla announced a five-year partnership to begin in the United States with hopes of making it’s way to us and other markets across the world.

The space, which was last occupied by Google in 2011, will be newly dressed in an enhanced search function to Firefox users. So, what does this mean for the search hungry public, well, when they open up a Firefox browser window, they will no longer be greeted by the famous 5 colour, serif font logo but by a bold exclamation point. Doesn’t sound like that big of a deal? Well it’s probably quite significant to mention that prior to this announcement Google had been Firefox’s default browser for 10 years, which represents a huge break in the relationship, clearly. Although Firefox is only the third most popular search engine, because who can really compete with Google’s 90% ownership of the online search market, Yahoo CEO Marisa Mayer called the new partnership “the most significant partnership for Yahoo in five years”. Although Google was previously said to be responsible for as much as 85% of Mozilla’s income, both parties seem quite confident and excited about this new partnership. Mayer went on to say in her blog:

At Yahoo, we believe deeply in search – it’s an area of investment and opportunity for us. It’s also a key growth area for us – we’ve now seen 11 consecutive quarters of growth in our search revenue on an ex-TAC basis. This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways to innovate in search, communications, and digital content. I’m also excited about the long-term framework we developed with Mozilla for future product integrations and expansion into international markets”.

As part of the interface and user updates, Firefox will also be introducing a new “forget” feature more appropriately named “Do not track” which by the click of a button prohibits the browser from tracking search activity for future advertisement purposes. Possible bad news for advertisers but everyday users couldn’t be more thrilled.

The new updates and partnership will increase brand and business exposure as they will now not only be subject to one (incredibly powerful) search engine but can begin to run SEO campaigns over diverse platforms to better meet and adhere to user trends and web browser preferences. The tricky part however comes in when considering remarketing and other online advertising approaches. If successful and well received by users, this may mean a much more challenging development and implementation of SEO tactics.

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