Google Penguins, Germany WhatsApp headbutt and #debatenight


Google’s Penguin 4.0 rollout


The SEO-sphere has been flooded with penguin images the past week, cartoon penguins, swimming penguins, even DC penguins. Rather than being another Internet meme trend, Penguin actually refers to a Google algorithm that targets organic search results.


Earlier this week, this algorithm was updated, giving us Penguin 4.0, hence the slight overload of Animal Planet imagery. Unlike its predecessors, the new Penguin update works in real-time, and focuses its target more on over optimised sites – sites that overuse keywords and places them out of context.


As a result of this update, Google rankings will fluctuate more regularly, when changes are made to a site, the ranking will change in real-time. This allows the site changes to be recognised immediately, eliminating lag-times.


In a bid to be more targeted, Penguin 4.0 penalises only specific pages which are deemed over-optimised, unlike its older versions which penalised entire domains, which ultimately is fairer for sites who may be unaware of the nature of their actions.

So, in order to celebrate this new Penguin update, I’ve found a few cringe worthy penguin jokes for us to enjoy:


Q: What’s black and white, black and white, and black and white?
A: A penguin rolling down a hill!

Q: What do penguins sing at a birthday party?
A: Freeze a Jolly Good Fellow!

Q: Where do penguins go to dance?
A: The snow ball!

Q: Which side of a penguin has the most feathers?
A: The outside!

Q: What do you call fifty penguins at the North Pole?
A: Really lost, because penguins live in the Southern Hemisphere!



Germany and WhatsApp butt heads


After the controversial August announcement that Facebook would be able to gather information and content from its WhatsApp, disgruntled users have frantically Googled ways to avoid what is seen as a gross breach in privacy.


Fast-forward to late September and the privacy regulatory body in Germany has released a statement challenging the new WhatsApp development. They have stated that administrative action will be taken to prohibit Facebook from collecting the data of German WhatsApp users, as well as deleting previous information collected.


The statement emphasises the misleading nature of the new WhatsApp/Facebook data collection, as the brands have publicly assured the public that there will be no overlap between the two platforms. Highlighting one of the primary reasons for the large amounts of public backlash against the information-sharing development.


The ban has not yet been set in motion, but Facebook has responded stating, “Facebook complied with EU data protection laws, we will appeal this order and we will work with the Hamburg DPA in an effort to address their questions and resolve any concerns.”


This response raises concerns, due to the persistence at which Facebook intends to continue with their progression of merging their Facebook and WhatsApp platforms, and it is yet to be decided if Germany’s bid for privacy will succeed, but it certainly paves a path for other regulatory bodies to voice their concerns.



Twitter highlights of the first Presidential debate


When significant newsworthy events occur around the world, traditional media outlets are quick to report providing its readers and viewers with information rich content.


As useful as this is, sometimes the most enlightening content comes from Twitter and nothing shows this more than the recent Presidential debate, which led to Twitter being over-run with insightful and hilarious content.


Rather than having to sift through the entire hash-tag, we’ve compiled a list of the funniest, so sit back and enjoy:




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