Google Continues to Weed out the Bad Guys with New Penguin Update

SEO just keeps getting better for those who have gone about it the right way and followed Google’s guidelines. To quote Jason DeMers’ article for Forbes, “Penguin rewards sites that have natural, valuable, authoritative, relevant links, and penalises sites that have built manipulative links solely for the purpose of increasing rankings.” Penguin’s latest update is similar to its predecessors in that it intends to cut down spam and improves search results by removing any unnatural links.

It seems Google is weeding out the websites that have used black hat SEO to rank higher and penalising them harshly. Here are the dates of all Penguin releases:

  • Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
  • Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
  • Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)

The latest update has already sent the SEO world alight on Twitter (as much as SEO can set anything alight), with some good and bad reviews:

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So what should you do if you notice a drop in your rankings? Well unfortunately there’s no quick fix, but there are some things you can do to turn it around:

  • Identify bad links
  • Remove the offending links
  • Reassess your SEO strategy and contact white hat SEO providers (such as SEO Premier, just saying)

Even if the latest update and those before it haven’t affected you, it’s best to review the strategy you currently have in place because you can be sure that anyone still using unethical SEO techniques will eventually be caught out.

Apart from the latest Penguin update, Google’s other search algorithm Panda has been hard at work identifying low-quality content and giving preference to high quality sites (even if they have a smaller following). For a better understanding of SEO Penalties read DeMers’ Huffington Post blog here.

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