hen making an investment towards your business there is always the expectation of receiving returns, which is why returns on investment (ROI) tracking is so important. Sometime businesses can be discouraged when they don’t see a change in their dollar figures after an investment, but ROI is much more than money coming in.
Social media is an invaluable business tool that can promote brand awareness at little to no cost. While it is one of the most affordable marketing campaigns it is not fool proof. SEO and social media are similar in that they are constantly changing, with new trends emerging as quickly as old ones phase out.
There’s no better feeling than venting your frustration to the world but sometimes that Twitter character limit can really get you down.
When Snapchat became public earlier this year, they closed the market 44% higher than their initial IPO of $17 to $24.48 but it appears that this high hasn’t lasted very long for Snap Inc. It’s now 8 months since their successful breakout onto the markets and things seem to have gone downhill.
Forget Jordan Belfort! Evan Spiegel and Bobby Murphy have finally arrived. The co-founders of the popular app Snapchat have finally made their company public by placing it on the New York Stock Exchange.
The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.
Whether you love it or hate it, SEO is one of those things that will keep changing – for some it keeps life interesting and for others it’s a struggle to stay ahead. There are constant updates, developments and new trends.
Though most of us are ready to part ways and say goodbye – let’s talk a quick walk down memory lanes together and reminisce the crazy year that was 2016. The year that Trump became president elect and the entire globe mourned the death of a gorilla for 6 months too long.
Artificial intelligence often has connotations of robot domination and futuristic sci-fi films. In actuality, it can be much less threatening and much more accessible.
Product launches are key moments for business that wish to introduce new products or re-invent old products. A successful product launch can lead to positive reception by the product and increased brand awareness. Traditionally, these launches occur through events hosted by the brand or print features in magazines.