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IGTV to take on YouTube

There’s no denying the Mark Zuckerberg is king of social media. With Facebook and Instagram under his belt, Zuckerberg owns two of the most popular platforms, with updated features such as Instagram stories eclipsing the likes of Snapchat.   But the one thing missing from Zuckerberg’s kingdom was a video-sharing and viewing platform, such as …

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Top 3 mistakes marketers make when investing in influencers

The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.

Instagram stories and a social media Olympics

It’s a war of the stories this week after Instagram has unveiled their own ‘stories’ feature, which allows users to capture 24-hour images for others to view. Differing from the traditional format, there is no option for liking or commenting, however, users can respond to an image on a story, which is directed to the Instagram message inbox.

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