One of the main considerations for many businesses is growth, which means looking forward and expanding. Continued growth usually requires new customers to boost sales, profits and so many other aspects of a business.
For anyone that has ever consumed any sort of American content, whether it’s a YouTube video, TV show or article knows that Amazon is a big deal. An online marketplace where you can find almost anything at greatly discounted prices which are delivered to your door in a matter of days – what more could you want?
The shopping season is now upon us with Black Friday and Cyber Monday finally kicking off. As consumers we convince ourselves that our Black Friday splurge is in fact Christmas shopping for friends and family when in actuality, 90% of purchases are for me, myself and I.
The holidays are around the corner and it is time to start your festive advertising.
If you have an online store, chances are that your end goal is sales, meaning that your digital checkout is the final stage of this process.
The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.
We’ve all heard the phrase ‘the bigger the better’.
When running a small business, navigating your online presence can sometimes be difficult. The sheer size of the digital world can often prove overwhelming making it difficult to start. To help you out we have compiled a list of common mistakes that we don’t want you to make.
Whether you love it or hate it, SEO is one of those things that will keep changing – for some it keeps life interesting and for others it’s a struggle to stay ahead. There are constant updates, developments and new trends.
Cart abandonment, we’ve all been there – as a shopper we have done the abandoning. Whether it’s the guilty pleasure of adding items you know you won’t buy to the cart, seeing the total amount and backing out or being turned off by obnoxious shipping revealed upon checkout.