Cart abandonment, we’ve all been there – as a shopper we have done the abandoning. Whether it’s the guilty pleasure of adding items you know you won’t buy to the cart, seeing the total amount and backing out or being turned off by obnoxious shipping revealed upon checkout.
Though most of us are ready to part ways and say goodbye – let’s talk a quick walk down memory lanes together and reminisce the crazy year that was 2016. The year that Trump became president elect and the entire globe mourned the death of a gorilla for 6 months too long.
SEO is all about that race to the top. Only few positions matter on the results page and an annual Searchmetrics report has broken down the factors that get you those top spots.
Product launches are key moments for business that wish to introduce new products or re-invent old products. A successful product launch can lead to positive reception by the product and increased brand awareness. Traditionally, these launches occur through events hosted by the brand or print features in magazines.
We’ve all been there; a new bar/restaurant/café has just opened up and having poured over dozens of reviews you finally decide to go. After getting dressed up and making the journey there, you arrive only to see that 40 other people have had the same idea and you are left on an hour-long waiting list. Definitely not how you expected your night to go.
Mobile advertising is becoming increasingly popular amongst businesses and marketers. This is due to changes that are occurring in consumer spending behaviours and as a result, mobile advertising accounts for almost half of digital advertising spending.
The recent American election has lead to some of the most divisive atmospheres not only in the United States but also globally. You were either ‘with her’ or wanted to ‘make America great again’. There was often no in-between.
Having only been developed in early 2016, SEO Premier reported last week that expanded text ads account for a total 29% of total advertising spend. So how do expanded text ads work and what’s the best formula for the perfect expanded text ad.
Paid per click advertisements have risen over 38% according to a Kenshoo report released in Q3, this can largely be attributed to Google removing the right-hand advertisement banner, allowing PPC advertisement to be solely in the main results section.
‘Guerrilla advertising’ is being utilised more frequently by businesses in an attempt to gain better access and brand recall from their audience. This model of advertising is most commonly seen through incentivised reviews.