digital marketing

Getting to know your target audience

When it comes to marketing your brand one of the most important factors to consider is what audience you’re marketing to. Not only will it keep you within your budget but it also allows you to actually convert those leads that you’re generating.

Why is CSR so important?  

Corporate social responsibility or CSR are often an afterthought when developing a business plan but in an age of socially conscious consumers and two-way brand/consumer communication it should instead become a top priority.

Top 3 mistakes marketers make when investing in influencers

The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.

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