The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.
We’ve all heard the phrase ‘the bigger the better’.
When running a small business, navigating your online presence can sometimes be difficult. The sheer size of the digital world can often prove overwhelming making it difficult to start. To help you out we have compiled a list of common mistakes that we don’t want you to make.
Getting started on SEO can be a bit overwhelming, especially if you have never done it before. There is a whole new world of technical terms, guidelines, penalties and thousands of online resources.
Whether you love it or hate it, SEO is one of those things that will keep changing – for some it keeps life interesting and for others it’s a struggle to stay ahead. There are constant updates, developments and new trends.
Cart abandonment, we’ve all been there – as a shopper we have done the abandoning. Whether it’s the guilty pleasure of adding items you know you won’t buy to the cart, seeing the total amount and backing out or being turned off by obnoxious shipping revealed upon checkout.
Though most of us are ready to part ways and say goodbye – let’s talk a quick walk down memory lanes together and reminisce the crazy year that was 2016. The year that Trump became president elect and the entire globe mourned the death of a gorilla for 6 months too long.
SEO is all about that race to the top. Only few positions matter on the results page and an annual Searchmetrics report has broken down the factors that get you those top spots.
Artificial intelligence often has connotations of robot domination and futuristic sci-fi films. In actuality, it can be much less threatening and much more accessible.
Product launches are key moments for business that wish to introduce new products or re-invent old products. A successful product launch can lead to positive reception by the product and increased brand awareness. Traditionally, these launches occur through events hosted by the brand or print features in magazines.