Content Marketing

Top 3 mistakes marketers make when investing in influencers

The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.

SEO’s walk down 2016 memory lane

Though most of us are ready to part ways and say goodbye – let’s talk a quick walk down memory lanes together and reminisce the crazy year that was 2016. The year that Trump became president elect and the entire globe mourned the death of a gorilla for 6 months too long.

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