Staying at hotels can be a pretty disconcerting experience, normally you’re in a foreign or unknown city, which means you have very little local knowledge and need to get your bearings. But the hotel chain Marriott is making this experience easier for travellers by partnering with Amazon to put Echo devices in their rooms.
Reviews are becoming more and more important to both businesses and consumers. Whether you’re looking for your next dinner reservation, a new TV or even a car the first thing we tend to do is look for reviews and see what other consumers are saying. Reviews can have a greater impact on a purchase decision than advertising or marketing efforts.
When you think of online marketplaces there is one giant that springs to mind and that’s Amazon.
For anyone that has ever consumed any sort of American content, whether it’s a YouTube video, TV show or article knows that Amazon is a big deal. An online marketplace where you can find almost anything at greatly discounted prices which are delivered to your door in a matter of days – what more could you want?
Amazon’s third-quarter earnings were announced in a press release few days ago, and while the figures might not necessarily be shocking we can’t help but being impressed.
‘Guerrilla advertising’ is being utilised more frequently by businesses in an attempt to gain better access and brand recall from their audience. This model of advertising is most commonly seen through incentivised reviews.
More and more people are accessing the web through through mobile phones, and Google has already told us that the updated algorithm holds a special prefer over mobile optimised websites.