When you are first starting out on your SEO journey organic result, paid search and Adwords are often thrown around. Often the results from paid and organic search differ greatly and it can be difficult to discern which results are better for your business and what you should be investing more heavily in.
Google is changing the way advertisers are able to control their daily AdWords budget and not many people are happy about it.
A lot of changes are being made to Google’s AdWords but the Ad Rank rollout isn’t the only update that Google is making in this department. The latest development that Google has unveiled is the ‘Maximise Conversions’ option.
The phrase ‘Google it’ has become so imbedded in contemporary language that it is the answer and solution to many questions and problems. There’s no secret that Google is the alpha search engine so don’t be surprised if the phrase ‘Google Maps it’ becomes just as common.
We’ve all heard the phrase ‘the bigger the better’.
When running a small business, navigating your online presence can sometimes be difficult. The sheer size of the digital world can often prove overwhelming making it difficult to start. To help you out we have compiled a list of common mistakes that we don’t want you to make.
Getting started on SEO can be a bit overwhelming, especially if you have never done it before. There is a whole new world of technical terms, guidelines, penalties and thousands of online resources.
Whether you love it or hate it, SEO is one of those things that will keep changing – for some it keeps life interesting and for others it’s a struggle to stay ahead. There are constant updates, developments and new trends.
Cart abandonment, we’ve all been there – as a shopper we have done the abandoning. Whether it’s the guilty pleasure of adding items you know you won’t buy to the cart, seeing the total amount and backing out or being turned off by obnoxious shipping revealed upon checkout.
Though most of us are ready to part ways and say goodbye – let’s talk a quick walk down memory lanes together and reminisce the crazy year that was 2016. The year that Trump became president elect and the entire globe mourned the death of a gorilla for 6 months too long.