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Sometimes, less really is more in SEO

Often times we hear that it’s more important to have one good expensive winter coat that will last you a few years rather than a cheaper coat that needs to be replaced each Winter. While this principle holds true for so many purchases, such as appliances, homewares or technology we don’t always apply it to SEO.

IGTV to take on YouTube

There’s no denying the Mark Zuckerberg is king of social media. With Facebook and Instagram under his belt, Zuckerberg owns two of the most popular platforms, with updated features such as Instagram stories eclipsing the likes of Snapchat.   But the one thing missing from Zuckerberg’s kingdom was a video-sharing and viewing platform, such as …

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Amazon’s Alexa is the new Marriott concierge

Staying at hotels can be a pretty disconcerting experience, normally you’re in a foreign or unknown city, which means you have very little local knowledge and need to get your bearings. But the hotel chain Marriott is making this experience easier for travellers by partnering with Amazon to put Echo devices in their rooms.

Getting to know your target audience

When it comes to marketing your brand one of the most important factors to consider is what audience you’re marketing to. Not only will it keep you within your budget but it also allows you to actually convert those leads that you’re generating.

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