Amazon ends incentivised reviews
Peer to peer communication is becoming much more common and significant within the digital sphere. Members of the online community are seeking the opinions and advice of their fellow online users for advice, inspiration and especially product reviews. This is because of the sense of trust that members of the online community have towards each other to provide an honest opinion on a particular subject matter.
The Internet is increasingly becoming the go-to platform for advertisers to promote their products and there has been this huge movement of seeing brands become more innovative in their methods. So, combine the trust of online communities and the importance of online advertising, and you have an advertising gold mine.
‘Guerrilla advertising’ is being utilised more frequently by businesses in an attempt to gain better access and brand recall from their audience. This model of advertising is most commonly seen through incentivised reviews.
Normally this is seen as influencers receiving free products to positively review or even monetary compensation for writing positive reviews in well-known product forums. Because the nature of these positive reviews are not being disclosed, consumers are often unaware that their seemingly informed decision was in reality compensated advertisement.
In an attempt to protect its consumers, online giant Amazon has banned these types of reviews on their site. Despite incentivised reviews only accounting for 2% of the total, the percentage had increased rapidly over the last 12 months, and was due to increase further. The Amazon guidelines will ensure that the only incentivised reviews will be of books.
Visual searches – a dream come true
How many times have you seen an object or monument and desperately wanted to find some information about it online, but were stumped by having absolutely no idea what to type in the search engine? The answer for many is too many times.
Luckily for those of us who do have this problem, visual search engines are becoming much more heavily invested in. It’s the perfect tool for platforms that heavily rely on visuals such as Pinterest.
Visual search engines would also be indispensible for online shopping outlets, simply snap an image of a t-shirt and results for similar products from online stores will be generated. Last week eBay acquired the visual search engine Corrigon for less than $30million for this exact purpose.
Although there is still developments to be made in the accuracy of this search engine, its set to change the way we search and shop online.