Similar to walking into a store and quickly scanning the place to see if anything catches your eye.
Users on your website do the exact same.
In other words, every day people click onto your website and make a decision real fast if they are going to stay on it, or click out and go back to their search.
If you don’t already know, this is what we call a bounce rate.
As defined by Google Analytics, a bounce rate is “the percentage of single-page visits, (i.e., visits in which the person left your site from the entrance page”. In simple terms, essentially it is a percentage of all single page sessions.
A bounce rate is actually a very confusing metric when looking at your SEO. Unlike other metrics that we aim to increase (e.g., organic traffic or conversion rates) we aim to actually decrease a bounce rate.
Having a high bounce rate is a negative, as your user is jumping straight off your website without clicking though any of your pages. This is significant as it may decrease your own conversion rate and it may affect Google’s rankings.
So, now you know what it is! Let’s get to the reasons why you may have a high bounce rate!
We want to help you optimise your site as much as possible and decrease your current bounce rate.
Here are a few reasons why your website has a high bounce rate.
1. You have way too many popups
Please get rid of them from your website.
The majority of users will definitely tell you that they HATE popups and more often than not, they will definitely immediately click out of your website.
Especially if you have popups that fill the entire screen – it’s not fun for anyone.
However, we must mention that some popups actually work really well for those growing an email list and database. We recommend limiting these to one popup only. Whether it be a corner or full screen, be aware of user experience.
2. The content is not readable for the user
One thing to recognise when optimising your website, is taking note of user experience, and user experience stems from readable content.
Make your landing pages simple and easy to read! Not only for the user’s sake, but for Google too. Clumps and chunks of content never work well (especially for a Home page).
Try breaking up your content and posts so it is simply readable by the user. Things like bolding the headline and using dot points or numbers are great ways to break up your content.
3. Your page load time is too slow
There are two types of people in this world. People who wait for a website page to load, and those who have no patience and click back out to their search page. 99.5% of people are the latter.
We made that stat up, but we’re serious about page load times!
The slower your pages load, the more likely your bounce rate will be high. 40% of users leave a website that takes more than 3 seconds to load, and 47% of users expect a web page to load in 2 seconds or less.
This may sound brutal, but these are the facts! If your website can’t keep up, you will be left behind. Try improving your website’s performance by things like keeping only the essential plugins or removing banners that you might have installed.
If you need a little more help with this one, we’re happy to jump on it right away.
4. You don’t have a call to action on your home page
Yep, that’s right. We’re calling you out for your non-existent call to action!
If you don’t have. A call to action shown the minute a user clicks on to your home page, you’ve got a big problem here!
Something as tiny as a call to action can make such a huge difference and can genuinely engage readers to learn more about your product or service.
But don’t stress! This is an easy fix! This step is as simple as adding a button!
Every second spent longer on your website lowers your bounce rate and often improves your conversion rate!
Make sure your call to action is clear and compelling. Remember, this maybe the last chance to convert your reader to become buying customers, so make sure you nail this step.
5. Your meta descriptions aren’t very exciting
A meta description is a short blurb under neath the title of the page that describes the content of the page on a search engine.
This is actually one of the key factors of a user deciding whether or not to click on to your website.
Luckily for you, we have a whole blog on meta descriptions! We have a guide on how you should be writing them, and why you should be using them. Have a read if you want to know more.
6. You don’t have enough landing pages
Have you ever thought you may not have enough landing pages? Unfortunately, Google has high standards and doesn’t really take notice of any websites with under 5 landing pages.
Try researching keywords that are popular in your specific niche, and begin creating landing pages for them. Whether it be an extra product or service page, or adding a blog to your website. Adding a blog is one incredible way to create fresh and new content each week that exposes your website to more readers.
Trust us on this one, Google will LOVE you!
If this all still sounds a little too confusing, why not let the experts deal with it? Feel free to speak to one of our many SEO wizards to help you with lowering your bounce rate and optimising your website!