What’s going on in China’s E-Commerce
Australian companies are quickly trying to adapt to China’s new ecommerce laws that have been put in place during April this year. Consumers now have to pay 11.9% tax on most food, beverage, and health products as well as another anywhere 70% for China’s consumption tax that varies between 0 to 30% of the value of the product.
Meanwhile luxury brand like Burberry and Louis Vuitton have been quite hesitant to sell in China. R. Danielle Bailey, thehead of APAC research, L2 Inc has stated, “brands have primarily held back from ecommerce in China for fear of diluting their brand and image. They believe their brand will be swimming in a sea of counterfeits and grey market re-sellers; however, consumers, especially luxury shoppers are looking for authenticity and online platforms that can provide it.”
She further elaborated by saying that they are under a perception that buyers have a price limit to what they will buy online, unaware of the buying culture in China. No longer is a retail location the forefront of wealthy Chinese ecommerce. If luxury brands want to sell to wealthy Chinese consumers, they’ll have to focus online.
Bailey encourages brands to “prioritise a WeChat presence – it will provide a means of connecting directly with consumers and for the brand to share their heritage, multimedia branded content, retail locations, and provide authenticity checks…in order to gain traction. Since 80 percent of luxury purchases are done outside of the mainland, ensuring that international locations are easily accessible via a store locator, and if not ready for China e-commerce offering pricing conversions to RMB, accepting Chinese payment methods, translating shipping options and basic FAQs and shipping to China from the global site will help capture this customer.”
Google bans Payday Loan Advertisements
Have you ever needed a fair amount of money fast, Googled ways to try stay financially safe despite your bad credit score, and fallen into the clutch of a Payday Loan lender? It’ll now be harder for Payday Loan Lenders to market to people in financial strife as Google has made a decision to ban Payday Loan advertisements.
Google global product policy director David Graff recently stated in a blog post, “we’ll continue to review the effectiveness of this policy, but our hope is that fewer people will be exposed to misleading or harmful products”.
Starting in July, you will still be able to Google search payday loans and find a company, but you’ll never see an ad about it from Google! Facebook also has a policy against advertising these risky loans, but other companies like Yahoo do.
Social Media, a vehicle to eating disorders?
A new study by the University of Pittsburgh School of Medicine has found that regardless of gender, age, race, and income, frequent social media usage is associated with the development of eating disorders and body image concerns. Published in the Journal of the Academy of Nutrition and Dietetics, lead author states “Social media combines many of the visual aspects of traditional media with the opportunity for social media users to interact and propagate stereotypes that can lead to eating and body image concerns.”
The research shows links between high social media usage to conditions such as anorexia nervosa, bulimia nervosa, binge eating disorder and other clinical and mental health issues where people have a distorted body image and disordered eating.
To try combat this issue, social media websites like Instagram have banned the hashtag “thinspo” and “thinspiration” to try minimise the sharing of content that can influence the development of body and eating disorders.
Written by Bernice Abuan