When considering the digital approach for your business, two platforms are at the forefront of your mind; the search engine powerhouse Google and the social media pioneer Facebook. Both are widely used and widely known, so why wouldn’t they be your first choice?
It is no secret that SEO is one of those industries that will never stop changing and no matter how hard you try to keep up; there is always something new around the corner. With continual Google updates, changing patterns of digital behaviours and new technology, it can be impossible to keep track of it all.
Honestly, it’s starting to get a bit difficult to keep up with the powerhouse that is Google. Once again the search engine has rolled out changes to the AdWords Ad Rank thresholds.
Only a few months ago we announced Snap Inc.’s promising debut into the New York Stock Exchange, they closed their opening day with a share increase of 44% and things were looking great. Big emphasis on the past tense used.
Having a social media account for your business is almost compulsory in a market where almost everyone owns a smartphone and has at least Facebook, Instagram or Twitter. But because it’s one of the most important marketing tools, these platforms are inundated with businesses all trying to stand out and grab their audience’s attention.
Authority is something that gets thrown around quite often when talking about SEO and rankings but what does it actually mean?
For most people Twitter has become the ultimate source for bursts of news and current affairs updates.
It’s time for another SEO Premier monthly roundup! This month we’ve seen updates from previously covered news stories and some interesting bits of data come out.
Just when you thought there was a Google search result for everything, the search engine giant comes up with something new.
Everyone man and their dog is probably sick of hearing about mobile devices but there’s good reason that SEO blogs don’t shut up about it. With mobile searches now accounting for 51.3% of total searches, exceeding desktop, it’s more important than ever to make sure that your site is mobile friendly.