Paid search ads can sometimes feel like a stab in the dark, yes you can choose the content and time of day but how do you know you’re targeting the people you need?
It’s no surprise to anyone that mobile usage in increasing and that mobile commerce is increasing so clearly it’s very important to have a mobile friendly site – but that is old news and not what we’re here to talk about.
Google post, a feature that was recently introduced in late 2016 is now officially available to all small businesses within select countries. For those that are not in America or Brazil where it is available, Google Post is a feature that allows users to create content directly on Google resulting in high search result rankings.
The highly anticipated Mary Meeker Internet Trends Report was recently released, providing all digital marketers with insights into current trends to look out for and latch onto.
Whilst it may seem like that greatest challenge of an SEO agency is providing results to your clients, the way these results are delivered can be just as significant. Without correct communication, data and statistics can easily be lost in jargon. We’ve written a useful checklist for how to write the best SEO report so your client knows exactly how they’re performing without any hidden information.
With the wave of concerning extremism from all ends of the spectrum surfacing on the Internet and eventually the real world it only makes sense that a digital giant such as a Google does their part to nip online extremism in the bud in Europe.
One of the most exciting and most frustrating things about SEO is that it requires constant attention. That means constant learning, changing and updating and trialling new things. Classic SEO techniques such as content re-writing or user-experience improvements are great ways to improve your rankings but there are also things off-site that can be done to boost SEO.
With mobile usage increasing, it is becoming more and more important to improve and develop mobile sites. This move is not only for user experience such as AMP but also for improved SEO. Despite Google’s announcement of a mobile first index to be launched in 2017 a combination of delays, trials and complication have pushed the roll out date back to 2018.
Facebook has made no attempt to hide their battle against fake news that was awash the social media platform during the 2016 USA presidential election. While Facebook has always been platform where individuals are able to share their views it was the events of that 2016 that turned the site into a political conversation hub.
Social media marketing is crucial to almost any business, whether it’s advertisement or digital brand awareness. One of the most popular methods for brands to advertise on platforms such as Instagram is to use social media influencers.