Your online self is carefully curated and can easily be monetised. For a few years now, people from all walks of life are able to share their ideas, viewpoints, and passions online for others to gawk, learn from, and become inspired. Using social media platforms, we are able to become ambassadors of companies we only ever dreamed of just by being (a constructed) version of ourselves.
One of the fastest growing, and heavily monetised forms of curation now comes in the form of fashion blogging. For example, fashion icon and style-conscious personal-style blogger Danielle Bernstein, of We Wore What makes upwards of $US15,000 per Instagram post.
Brands, PR reps, and other fashion-crazed individuals are flocking to her. Bernstein is given clothes, accessories, shoes, and money to promote their products to her legion of one million followers.
Social media allows an instantaneous connection to the masses. Even if you aren’t following someone on Instagram, doesn’t mean you wont see what they post. Whenever someone likes someone else’s post, it’s relevancy increases and with that, increases the chance that others will also see the post. No longer is a company’s reach bound by paid subscriptions. If a brand gives a blogger an item to promote, the more consumers will see the products.
Furthermore, by brand association of the brand to the blogger and visa versa, each party will gain a more reputable name. Thus, increasing relevancy, reach, and positive public image.
“There’s a rapidly developing economy on Instagram,” says Thomas Rankin, co-founder and CEO of Dash Hudson.
Not only that, but blogger marketing can be substantially cheaper than traditional marketing. For example, Daniel Wellington advertises exclusively on social media. They will send out thousands of bloggers a watch, each armed with a discount code for their followers and voila! Those thousands of bloggers have hundreds of million followers ie. consumers. All Daniel Wellington has to do is pay a minimal fee for international shipping and the substantially low price of manufacturing from their Chinese manufacturer. Compare this to a television advertisement which would cost an average minimum of $10,000 to create and a couple thousand to air just one advertisement.
How do you get an sponsor?
First step is the easiest and hardest: Create relevant content.
Chris Conrey, a partner at vurrr.com said, ”The power of a blog is that it’s easy to aggregate a lot of loyal fans for niche topics. This lends itself to making recommendations and providing affiliate links to those recommendations.”
Find your niche topic and stick to it. Have consistency but not repetitiveness in your writing and photos. If you’re going to discuss a new stiletto range, wear a pair in your photo and provide the links to the company they’re designed by.
Ensure you provide answerable sections in your blogs. This will encourage viewers to engage with your blog. The more engagements – views, comments, likes, followers – the more likely a company will either ask you, or accept you into their affiliate program. Or if you’re lucky, they’ll sponsor you.
Know What You’re Talking About
Don’t just accept promotions left, right, and centre. Only discuss what you know, and learn more to be able to discuss more. For example, if a new app wants you to promote them, learn about the features, compatibility etc. Last thing you want is to give false information about their company which will negatively affect them and yourself.
What are some Affiliate Programs?
Written by Bernice Abuan