As consumers we’re faced with intrusive advertising on a daily basis, from the moment you wake up and turn on the radio to the late evening you power down in the evening with some television. Not to mention all the other times in between.

 

Whether it’s social media influencers, sponsored posts, re-targeting ads or pop-ups there’s way to escape. Despite how hard you may try to turn a blind eye, advertising is pretty inescapable.

 

Part of the reason we’re so bombarded is that brands pay platforms like Facebook and Google pretty big bucks to showcase their goods and services. So it comes as a surprise that Google is introducing a feature that allows consumers to shut out some of those advertisements.

 

With its updated Ad Settings Google users have the option of turning off certain ad targeting signals that advertisers use, such as age and interests, making these consumers less likely to see similar future advertisements.

 

As a consumer it’s pretty great to see more options to control our digital experience but what this change means for advertisers is yet to be seen, after all, some users may not even bother with the process of adjusting their settings at all.