Achieving those high rankings on Google is a pretty long, arduous journey that can be full of twists and turns. That’s partly due to the fact that Google’s algorithms change seemingly overnight and without warning.
Often times we hear that it’s more important to have one good expensive winter coat that will last you a few years rather than a cheaper coat that needs to be replaced each Winter. While this principle holds true for so many purchases, such as appliances, homewares or technology we don’t always apply it to SEO.
Video may have killed the radio star but nothing kills an SEO expert. Whoever spread the fake news that SEO was a dying industry was clearly misinformed as the demand for SEO has soared in 2018.
When you’re starting your business you’re doing most things yourself that includes your website, your SEO, building your client list and managing your social platforms. It’s all a learning process and you’ll find yourself making mistakes, learning from them and finessing your business model as you go.
When you’re building your business an important consideration is defining your audience – do you want to target as many people as possible or be more specific about how you want your brand to attract?
SEO is complicated. There is no easy way to say it. With websites being ranked using numerous algorithms against hundreds of factors it can be hard to focus on what’s important. It would be almost impossible to focus on every ranking factor out there and while working with algorithms is second nature it doesn’t make keeping up any easier.
When you are first starting out on your SEO journey organic result, paid search and Adwords are often thrown around. Often the results from paid and organic search differ greatly and it can be difficult to discern which results are better for your business and what you should be investing more heavily in.
We’ve discussed before that offloading your SEO to a professional and experienced SEO agency is one of the best investments you could possibly make towards your business. A successful SEO campaign can lead to increased enquires, sales and brand awareness, which are all great improvements.
hen making an investment towards your business there is always the expectation of receiving returns, which is why returns on investment (ROI) tracking is so important. Sometime businesses can be discouraged when they don’t see a change in their dollar figures after an investment, but ROI is much more than money coming in.
With digital assistant sales increasing by a huge 103% in the last year it is safe to say that smart speakers are soon surpassing their trend status and becoming staples in the everyday home.