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Category Archives: SEO

Your site ranking has just plummeted, here’s what to do next!

Achieving those high rankings on Google is a pretty long, arduous journey that can be full of twists and turns. That’s partly due to the fact that Google’s algorithms change seemingly overnight and without warning.

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Sometimes, less really is more in SEO

Often times we hear that it’s more important to have one good expensive winter coat that will last you a few years rather than a cheaper coat that needs to be replaced each Winter. While this principle holds true for so many purchases, such as appliances, homewares or technology we don’t always apply it to SEO.

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Job openings for SEO increase by 43%

Video may have killed the radio star but nothing kills an SEO expert. Whoever spread the fake news that SEO was a dying industry was clearly misinformed as the demand for SEO has soared in 2018.

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The top 3 SEO mistakes you can make for your business and how to fix them  

When you’re starting your business you’re doing most things yourself that includes your website, your SEO, building your client list and managing your social platforms. It’s all a learning process and you’ll find yourself making mistakes, learning from them and finessing your business model as you go.

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Should you have a niche SEO strategy?

When you’re building your business an important consideration is defining your audience – do you want to target as many people as possible or be more specific about how you want your brand to attract?

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Get your SEO priorities straight

SEO is complicated. There is no easy way to say it. With websites being ranked using numerous algorithms against hundreds of factors it can be hard to focus on what’s important. It would be almost impossible to focus on every ranking factor out there and while working with algorithms is second nature it doesn’t make keeping up any easier.

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Paid vs organic search results: does the difference matter?

When you are first starting out on your SEO journey organic result, paid search and Adwords are often thrown around. Often the results from paid and organic search differ greatly and it can be difficult to discern which results are better for your business and what you should be investing more heavily in.

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How to take advantage of your SEO agency

We’ve discussed before that offloading your SEO to a professional and experienced SEO agency is one of the best investments you could possibly make towards your business. A successful SEO campaign can lead to increased enquires, sales and brand awareness, which are all great improvements.

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How to: ROI tracking  

hen making an investment towards your business there is always the expectation of receiving returns, which is why returns on investment (ROI) tracking is so important. Sometime businesses can be discouraged when they don’t see a change in their dollar figures after an investment, but ROI is much more than money coming in.

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Is the time of voice search officially here?

With digital assistant sales increasing by a huge 103% in the last year it is safe to say that smart speakers are soon surpassing their trend status and becoming staples in the everyday home.

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