When searching for a new job there are a lot of factors to take into consideration – career growth, salary, workplace environment and your commute. No one wants to spend hours of their day sitting in traffic or jumping across different public transport networks.
Producing and sharing videos is becoming an increasingly popular medium for individuals who want to share their opinion, thoughts and ideas with the wider community with YouTube being the go-to platform. However, LinkedIn has just been updated with its own video sharing option allowing all users the option to create and post their own videos.
The recent American election has lead to some of the most divisive atmospheres not only in the United States but also globally. You were either ‘with her’ or wanted to ‘make America great again’. There was often no in-between.
In case you didn’t know, SEO and SEM are a pretty big deal – us behind the scenes guys make sure that website gets the best rankings and most traffic possible. Don’t believe it?
In Florida, E-ventures WorldWide LLC who has five global offices, tried sueing Google over deleting its websites form the Google Search Index, and blocking them from creating any new websites.
Borrell Associates , a US media forecaster has argued that digital marketing services spending for 2016 will be around $613billion.
Odds are your company needs to care more about what your customers think. Why? Your customer’s opinion will make you rich.
Let’s take a step back and think of how they became your customer in the first place.
Maybe they saw an advertisement you posted. They liked the colours, template, and trusted in your guarantee that you can fulfil their need. Perhaps they heard about you from someone they knew who spoke about your company in a way that made them trust that the word on the street was true. What did those two scenarios have in common?
Customer testimonials are essential to substantially increasing trust in potential customers. They’re unbiased, highlight benefits, and increase traffic. Would you honestly buy something from a company that has no reviews, that nobody ever told you about, and you’ve never heard of? Probably not.
Just like the cloaked, ominous figure in a dark alleyway, you’ve got to see first that you should trust them before you will approach.
Have a Review Section
Enable comments on your articles, start a forum on the company website, and start up social media pages for your company. Provide avenues of discussion between your past, present, and future customers. Let them air out any discrepancies so that you can politely address their need, find a solution, and fix that problem so they are left with a better perception and see that you care about customer satisfaction. Having these avenues also allows positive reviews to spread and increase trust.
Imagine you are looking for a pizzeria online while on holiday and find three in your vicinity. The first has no reviews, the second has predominately negative reviews and no representative addressing these problems, and the third has a mixture of good and bad reviews with a company representative replying to the customers with thanks, apologies, and solutions. You would trust the third option.
Same goes with your company. Become a face you would trust.
Not only do you become more trustable, Cris Mukhtar of WikiJobs did an A/B Testing study on the effect testimonials have on websites. Mukhtar found that “testimonials increased sales by 34%.” Not just views, but sales.
Now you’re probably shaking your laptop in increasing excitement. “So how do you get these testimonials?!” you shout at your screen.
Just leave it to us at SEO Premier. We know what to do!
Written by Bernice Abuan
LinkedIn offers new angle on social media marketing.