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Category Archives: instagram

IGTV to take on YouTube

There’s no denying the Mark Zuckerberg is king of social media. With Facebook and Instagram under his belt, Zuckerberg owns two of the most popular platforms, with updated features such as Instagram stories eclipsing the likes of Snapchat.

 

But the one thing missing from Zuckerberg’s kingdom was a video-sharing and viewing platform, such as YouTube. That was until a few days ago. Instagram has just unveiled their latest update – IGTV, which isn’t as much an update but it’s own independent app.

 

IGTV allows users to upload and view long-form videos, differing it from the existing short-form Instagram story format. Instagram’s for IGTV is clear, they’re looking to compete with YouTube as they encourage Instagram influencers to create content on their latest platform.

 

Instagram has announced this week that they now have 1 billion active users, making them the fastest growing social network. So there’s no denying that YouTube with its 1.3 billion active users has some pretty serious competition.

 

IGTV is still in its early stages so we’re yet to see it’s full potential, but this new app is definitely one to watch.

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Instagram launches new slider poll feature

When Instagram first launched the poll feature in October 2017, we were hesitant. Why would Instagram users want their followers opinions? Surely people wouldn’t actually use it. Well, we were definitely wrong.

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Insta-poll to boost your business

Just when you thought Instagram stories had all the features you needed to complement your feed they had to throw something new into the mix.

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Instagram throws paid posts into the spotlight

Social media marketing is crucial to almost any business, whether it’s advertisement or digital brand awareness. One of the most popular methods for brands to advertise on platforms such as Instagram is to use social media influencers.

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Top 3 mistakes marketers make when investing in influencers

The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.

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Guide to expanded text ads and an Instagram drop

Having only been developed in early 2016, SEO Premier reported last week that expanded text ads account for a total 29% of total advertising spend. So how do expanded text ads work and what’s the best formula for the perfect expanded text ad.

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Instagram stories and a social media Olympics

It’s a war of the stories this week after Instagram has unveiled their own ‘stories’ feature, which allows users to capture 24-hour images for others to view. Differing from the traditional format, there is no option for liking or commenting, however, users can respond to an image on a story, which is directed to the Instagram message inbox.

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Google gets sued, and what’s a newspaper?

In Florida, E-ventures WorldWide LLC who has five global offices, tried sueing Google over deleting its websites form the Google Search Index, and blocking them from creating any new websites.

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eCommerce law, Google bans Payday loans, and Social Media Disorders

Australian companies are quickly trying to adapt to China’s new ecommerce laws that have been put in place during April this year.

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Weekly Update – The Queen wants you, Farewell Prince, and $80billion 

Borrell Associates , a US media forecaster has argued that digital marketing services spending for 2016 will be around $613billion.

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