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Category Archives: Google Analytics

Google Settings update gives users more ad discretion

As consumers we’re faced with intrusive advertising on a daily basis, from the moment you wake up and turn on the radio to the late evening you power down in the evening with some television. Not to mention all the other times in between.

 

Whether it’s social media influencers, sponsored posts, re-targeting ads or pop-ups there’s way to escape. Despite how hard you may try to turn a blind eye, advertising is pretty inescapable.

 

Part of the reason we’re so bombarded is that brands pay platforms like Facebook and Google pretty big bucks to showcase their goods and services. So it comes as a surprise that Google is introducing a feature that allows consumers to shut out some of those advertisements.

 

With its updated Ad Settings Google users have the option of turning off certain ad targeting signals that advertisers use, such as age and interests, making these consumers less likely to see similar future advertisements.

 

As a consumer it’s pretty great to see more options to control our digital experience but what this change means for advertisers is yet to be seen, after all, some users may not even bother with the process of adjusting their settings at all.

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Setting up your Google Analytics minus the stress

So, you’ve decided that your business needs SEO. Now that you’ve probably Googled your heart out and read almost every SEO 101 articles available it’s now time to set up your Google Analytics account. But with so many metrics available it can be quite overwhelming, here are our three tips to getting your Google Analytics off the ground without pulling your hair out.

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How to: ROI tracking  

hen making an investment towards your business there is always the expectation of receiving returns, which is why returns on investment (ROI) tracking is so important. Sometime businesses can be discouraged when they don’t see a change in their dollar figures after an investment, but ROI is much more than money coming in.

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What to expect when you’re not expecting: SEO Edition 2017

Whether you love it or hate it, SEO is one of those things that will keep changing – for some it keeps life interesting and for others it’s a struggle to stay ahead. There are constant updates, developments and new trends.

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Google Penguins, Germany WhatsApp headbutt and #debatenight

The SEO-sphere has been flooded with penguin images the past week, cartoon penguins, swimming penguins, even DC penguins. Rather than being another Internet meme trend, Penguin actually refers to a Google algorithm that targets organic search results.

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Social Media Records and Activism

Yesterday marked the (unofficial) Social Media Day, started by Mashable six years ago. To honour the occasion, several companies have pointed out the ten Guiness World Records that took place on Social Media!

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Google gets sued, and what’s a newspaper?

In Florida, E-ventures WorldWide LLC who has five global offices, tried sueing Google over deleting its websites form the Google Search Index, and blocking them from creating any new websites.

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Google takes on Amazon, and also brings back a favourite!

More and more people are accessing the web through through mobile phones, and Google has already told us that the updated algorithm holds a special prefer over mobile optimised websites.

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Tacos, Yubl, #Christianity, and Chinese Ecommerce crackdown 

After just 10 weeks in the App Store, a new phone app called Yubl is sitting pretty at fourth position.

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Weekly Update – The Queen wants you, Farewell Prince, and $80billion 

Borrell Associates , a US media forecaster has argued that digital marketing services spending for 2016 will be around $613billion.

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