When it comes to marketing your brand one of the most important factors to consider is what audience you’re marketing to. Not only will it keep you within your budget but it also allows you to actually convert those leads that you’re generating.
Corporate social responsibility or CSR are often an afterthought when developing a business plan but in an age of socially conscious consumers and two-way brand/consumer communication it should instead become a top priority.
Whilst bringing your business online is an excellent way to compete with larger businesses and corporations, however, what some small business owner’s don’t realise is that a bigger market often leads to bigger competition.
Ultimately running a business is about achieving goals and getting results. Often there is the assumption that a rigidly structured work schedule and conformist work attitude is the best way to achieve these goals but this isn’t necessarily true.
Remember the good old days when you had a desktop computer? That is definitely not the case anymore. Devices range from computers, laptops, mobile phones and now there’s even watches!
The rise of the ‘influencer’ has been significant in the past few years as bloggers, Instagrammers and Youtubers are becoming increasingly popular vehicles for brand advertisement. These influencers are not models or actors but rather everyday people who have gained a following on their respective platform based on specialised skills or expertise knowledge.
We’ve all heard the phrase ‘the bigger the better’.
When running a small business, navigating your online presence can sometimes be difficult. The sheer size of the digital world can often prove overwhelming making it difficult to start. To help you out we have compiled a list of common mistakes that we don’t want you to make.
Getting started on SEO can be a bit overwhelming, especially if you have never done it before. There is a whole new world of technical terms, guidelines, penalties and thousands of online resources.
Whether you love it or hate it, SEO is one of those things that will keep changing – for some it keeps life interesting and for others it’s a struggle to stay ahead. There are constant updates, developments and new trends.