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Category Archives: amazon

Amazon’s Alexa is the new Marriott concierge

Staying at hotels can be a pretty disconcerting experience, normally you’re in a foreign or unknown city, which means you have very little local knowledge and need to get your bearings. But the hotel chain Marriott is making this experience easier for travellers by partnering with Amazon to put Echo devices in their rooms.

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Amazon hit with a flux of fake reviews

Reviews are becoming more and more important to both businesses and consumers. Whether you’re looking for your next dinner reservation, a new TV or even a car the first thing we tend to do is look for reviews and see what other consumers are saying. Reviews can have a greater impact on a purchase decision than advertising or marketing efforts.

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Google and Amazon to compete for online space

When you think of online marketplaces there is one giant that springs to mind and that’s Amazon.

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Amazon Australia launches to lukewarm reception  

For anyone that has ever consumed any sort of American content, whether it’s a YouTube video, TV show or article knows that Amazon is a big deal. An online marketplace where you can find almost anything at greatly discounted prices which are delivered to your door in a matter of days – what more could you want?

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It’s prime time for Amazon

Amazon’s third-quarter earnings were announced in a press release few days ago, and while the figures might not necessarily be shocking we can’t help but being impressed.

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Amazon to end incentivised reviews and the visual search dream comes true

‘Guerrilla advertising’ is being utilised more frequently by businesses in an attempt to gain better access and brand recall from their audience. This model of advertising is most commonly seen through incentivised reviews.

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Google takes on Amazon, and also brings back a favourite!

More and more people are accessing the web through through mobile phones, and Google has already told us that the updated algorithm holds a special prefer over mobile optimised websites.

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