Privacy has become a growing concern for Internet users over the following the recent Facebook data leak that was surreptitiously connected to the recent 2016 US Presidential election. The leak – in which the sensitive information of over 87 million Facebook users purchased by research firm Cambridge Analytica – is under investigation with Mark Zuckerberg testifying to congress.
Mistakes happen, we are after all only human. Most of the time they’re corrected and we move on with our lives. But happens when we don’t know that we’ve made a mistake? In the world of SEO, your rankings will most likely take a hit.
There is no denying that the American gun debate has vehement voices on both sides advocating for and against increased control. While that issue is at a political stalemate there have been organisations and movements taking action instead.
YouTube has now rolled out a new advertising algorithm that allows for more effective advertising based on reach.
When you think of online marketplaces there is one giant that springs to mind and that’s Amazon.
If you don’t know the lead up to this apology, firstly – where have you been? And secondly – do you somehow not communicate with the outside world? For those that are a story behind, Facebook has come under immense scrutiny over the past few days after a data firm, Cambridge Analytica (with ties to the 2016 Trump presidential campaign) managed to access data of 50 million users. Yes, million.
Corporate social responsibility or CSR are often an afterthought when developing a business plan but in an age of socially conscious consumers and two-way brand/consumer communication it should instead become a top priority.
The EU wants Google to dish all their dirty secrets in the spirit of transparency. Europe is ahead of the rest of the world in their digital interventions spurred by a wave of privacy concerns, which have resulted in digital legislation targeted at protecting the public.
SEO is complicated. There is no easy way to say it. With websites being ranked using numerous algorithms against hundreds of factors it can be hard to focus on what’s important. It would be almost impossible to focus on every ranking factor out there and while working with algorithms is second nature it doesn’t make keeping up any easier.
So you’ve set up your website, created social media accounts and have all your digital bases covered, now what? In order to really gain benefit from your digital platform it’s important to encourage consumer action.