So, you’ve decided that your business needs SEO. Now that you’ve probably Googled your heart out and read almost every SEO 101 articles available it’s now time to set up your Google Analytics account. But with so many metrics available it can be quite overwhelming, here are our three tips to getting your Google Analytics off the ground without pulling your hair out.
For many digital platforms, a key objective is to keep users around for as long as possible. Whether it’s Netflix’s automatic start to the next episode of your series or the blue light that inhibits your melatonin productions, the aim of the game is to keep you around.
When Instagram first launched the poll feature in October 2017, we were hesitant. Why would Instagram users want their followers opinions? Surely people wouldn’t actually use it. Well, we were definitely wrong.
Say goodbye to the old AdWords because it’s being officially retired at the end of this year. The updated AdWords interface was launched late last year with users being able to switch between the new and old interface depending on their preference.
Video may have killed the radio star but nothing kills an SEO expert. Whoever spread the fake news that SEO was a dying industry was clearly misinformed as the demand for SEO has soared in 2018.
Google has officially sent out emails to notify webmasters that their sites are now enabled for mobile-indexing. The search engine giant has been placing a significant emphasis on mobile for some time now so it’s no surprise that mobile indexing has begun rolling out but it does mean that it might be time to whip your website into mobile shape.
Reviews are becoming more and more important to both businesses and consumers. Whether you’re looking for your next dinner reservation, a new TV or even a car the first thing we tend to do is look for reviews and see what other consumers are saying. Reviews can have a greater impact on a purchase decision than advertising or marketing efforts.
When you’re starting your business you’re doing most things yourself that includes your website, your SEO, building your client list and managing your social platforms. It’s all a learning process and you’ll find yourself making mistakes, learning from them and finessing your business model as you go.
How many times have you used landmarks to explain directions and locations? When your co-worker is asking about where your new favourite café is you tend to explain with street name and surrounding shops or restaurants.
When you’re building your business an important consideration is defining your audience – do you want to target as many people as possible or be more specific about how you want your brand to attract?