The EU wants Google to dish all their dirty secrets in the spirit of transparency. Europe is ahead of the rest of the world in their digital interventions spurred by a wave of privacy concerns, which have resulted in digital legislation targeted at protecting the public.
SEO is complicated. There is no easy way to say it. With websites being ranked using numerous algorithms against hundreds of factors it can be hard to focus on what’s important. It would be almost impossible to focus on every ranking factor out there and while working with algorithms is second nature it doesn’t make keeping up any easier.
So you’ve set up your website, created social media accounts and have all your digital bases covered, now what? In order to really gain benefit from your digital platform it’s important to encourage consumer action.
Your personal assistant has just up-skilled. And no, you didn’t hire a highly organised and efficient member of your team that you don’t know about.
My name is Geromme Talampas and my role at SEO Premier is an SEO Consultant which means my days generally include Analysing Websites, Optimizing Keywords
What’s your morning ritual to set you up for a productive day?
I start my day by checking goinh through Google Analytics and SEMRush tools to get a sneak peak of the different Campaigns we have and to check if there are significant increase/decrease in rankings or in traffic. I usually take down notes of important details that I think is helpful to the campaign. Then I go through the project management software to work on specific tasks for the clients.
Your favourite thing about your job is…
My favourite thing about my job is the challenge itself, the challenge of making a website ranks in Google. Competing with different kinds of websites on the internet is definitely challenging. Especially if you are competing with bigger brands. The results you bring for the client is also special. You worked hard to reach a certain goal for the client and to see happy with the results you bring is definitely rewarding.
Where do you want to be in five years?
I can see myself working as an SEO for years to come. It is something that I love to do. I love the challenge it brings because of the technological advancements we have right now. Especially with Google rolling out different kinds of Algorithms every year or so, as an SEO you have to be able to learn those kinds of changes and implement it to your projects as much as you can. Because SEO is continuously evolving and growing, as a professional you want that kind of environment as well to keep you motivated to work on the best of your abilities.
What’s your favourite way to unwind after a killer week at work?
I love to go out of town for a quick weekend getaway or going to a park or a popular tourist attraction. Going out with friends and family and loved ones is also my favourite way to unwind. Just being around with the people I love makes me feel relaxed and ready for another week at work.
How did you get to where you are now at SEO Premier?
I started doing SEO in 2009 for a Melbourne based company and it was a good learning experience for me. It introduced me to different kinds markets and how to work in a fast phase environment. I attended different conferences, seminars and trainings about internet marketing in general. I did many trainings and attended several seminars to increase my knowledge and skills in SEO. I worked with several companies for about 3 years as an SEO Specialist, PPC Specialist and Internet Marketing Specialist before joining SEO Premier in 2013.
If you could have any other job what would it be?
Probably as a University Instructor. I like sharing stuff from personal experience and sharing what little knowledge I have. I do have a master’s Degree in marketing communications, so I think I can be an instructor in marketing if I choose to. Teaching what I’ve learned all these years is something that I can do as a job. Making a difference to other people and to the society by teaching and sharing what you know is definitely something.
When you are first starting out on your SEO journey organic result, paid search and Adwords are often thrown around. Often the results from paid and organic search differ greatly and it can be difficult to discern which results are better for your business and what you should be investing more heavily in.
Paid advertising is no new concept. Celebrities are offered big buck to endorse products on TV and print – we’re used to it. Even celebrities advertising on social media is incredibly commonplace. But celebrities aren’t the only advertising tool available anymore.
We’ve discussed before that offloading your SEO to a professional and experienced SEO agency is one of the best investments you could possibly make towards your business. A successful SEO campaign can lead to increased enquires, sales and brand awareness, which are all great improvements.
hen making an investment towards your business there is always the expectation of receiving returns, which is why returns on investment (ROI) tracking is so important. Sometime businesses can be discouraged when they don’t see a change in their dollar figures after an investment, but ROI is much more than money coming in.
Social media is an invaluable business tool that can promote brand awareness at little to no cost. While it is one of the most affordable marketing campaigns it is not fool proof. SEO and social media are similar in that they are constantly changing, with new trends emerging as quickly as old ones phase out.