Conversion Rate Optimisation, CRO, CRO Optimisation whatever you want to call it, there are plenty of labels out there for the process of improving the number of sales, enquiries and leads through your website. But what do we call this process at SEO Premier? Good service.
Companies charge a lot of money to provide this service using a whole variety of methods to feedback an array of statistics to educate us on our client audience and how they interact with us. If you run a small to medium sized business with a limited amount of niche traffic do you really want to be paying to place heat maps on your site to monitor user behaviour, tracking scroll usage on your pages or optimising shopping trollies? Or would you rather a specific list of relatively simple and cost effective techniques be offered to you with a choice of selecting which best suits your business needs?
At SEO Premier we believe in the latter and rather than selling in CRO as an additional package we offer these options as way of good service. Let’s have a look at 3 basic methods to starting turning your search volumes into sales and site traffic into extra revenue.
- Retaining Customer Information – Once we have a visitor onto the website it’s vitally important we engage with them enough the encourage interaction. Aesthetically pleasing designs along with well written content will instigate the user to find out more. By having a contact form prevalent on each page we can take a brief of each visitor by taking name, number, email, message and then look to not only pitch your services this time around but also remarket into your client database in the future.
- Striking whilst the iron is hot – You have a visitor on your website browsing your products and mulling over whether to buy, how can we convert this casual shopper into a sale? One of the most popular deal clinchers is conversing with your customer through a live chat feed. A simple chat box can be hooked up to your Skype account and we can set for after maybe 30 seconds if the customer is still browsing we pop up with a friendly message – Hey, Thanks for visiting. If there’s anything I can help you with please let me know.. You’ll find customers in two minds will appreciate the offer; maybe they have a question or a concern which you can put to bed there and then. You also become a voice and a person rather than just some images, code and a shopping cart.
- Increased Brand Awareness – You have your client database list, your Twitter followers, your Facebook friends and all other variance of interest in your services there and how can we interact with this clientele to the point of sale? Firstly, blogging.. if you don’t blog then start to and if you do blog then get it hooked up to your social media feeds to get your message out to your target audience as a whole not just the people browsing your site on that day. Once you have your followers interested it’s then time to capitalise, can we promote upcoming events? Can we promote a product offer that will bring people directly to a purchase page on the site? Can we look at encouraging loyalty bonuses for returning customers? There are so many ways of utilising social media to elevate your brand and broaden your target audience.
As you can see by the nature of our suggestions above, the majority is certainly achievable without the need of too much outside assistance. If we can capitalise on current traffic and encourage new and returning traffic through social media we are a long way towards generating vastly increased conversions and providing additional revenue to reinvest into additional marketing or to put away for a rainy day. If you would like to discuss in more detail any of our suggestions or discover more methods of increased conversion please feel free to utilise our very own contact form or give us a call, we’d be happy to hear your feedback.